INTERNATIONAL. The Moodie Report has partnered with respected travel retail research company m1nd-set to compile a series of reports into consumer purchasing habits and motivations among a number of key travelling nationalities.
m1nd-set surveys thousands of travelling consumers worldwide for its regular reports into duty free purchasing habits. The Moodie Report has commissioned its own questions for many of these travellers, which will form the basis of a new body of research, to be collated by m1nd-set and published by The Moodie Report.
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“It’s a partnership that we believe can help deepen our readers’ understanding of some of the world’s great travelling nationalities.“ |
Dermot Davitt Executive Director: Deputy Publisher The Moodie Report |
The Moodie Report Executive Director: Deputy Publisher & Print Division Editor Dermot Davitt said: “We are delighted to partner with Peter Mohn and the m1nd-set team for this research. It’s a partnership that we believe can help deepen our readers’ understanding of some of the world’s great travelling nationalities, and we look forward to sharing the results of some exciting forthcoming projects with the industry over the months ahead.”
Peter Mohn, Partner and Co-founder of m1nd-set said: “The whole m1nd-set team is excited about the partnership with The Moodie Report, and we are glad the interest in marketing intelligence is rapidly increasing in the travel retail industry. Since we talk to the end consumers at numerous airports around the world every day, we have a great deal of interesting consumer insights to share with the readers of The Moodie Report.”
The first two reports will run (with analysis and charts) in the next two issues of The Moodie Report Print Edition, with selected highlights in other Moodie titles. These will focus on Indian and Chinese travellers.
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“The interest in marketing intelligence is rapidly increasing in the travel retail industry.“ |
Peter Mohn Partner & Co-founder m1nd-set |
The first report, into the Indian traveller, underlines the key role that duty free purchasing plays for this key travelling nationality – with 46% of those surveyed* saying they buy in duty free “every time” they travel abroad. Not surprisingly, categories such as liquor and confectionery dominate their product selection.
The research also underlines the role of price in influencing purchasing decisions. Among those Indian travellers surveyed who chose not to buy in duty free, some 52% said that prices versus downtown were the key factor.
Among the potential areas of opportunity is gifting: 48% said they would be motivated to spend more in duty free if the gifting offer was improved, with better prices and a broader assortment also cited as factors that would motivate them to spend more.
But the report also highlights the big challenge facing India-based retailers to convince passengers to buy at home rather than overseas. Despite the big recent commercial investments at the major Indian airports, the majority of those surveyed rated overseas airports higher than those in India for retailing. This was particularly the case when rating customer service, the availability of brands, product presentation and the quality of promotions.
Look out for the full in-depth survey into Indian travellers’ shopping motivations in the September issue of The Moodie Report Print Edition.
*The Indian consumer research was commissioned by The Moodie Report and carried out during July 2012 by m1nd-set, which surveyed 1,124 Indian travellers who had visited airports in Asia Pacific, the Middle East, Europe and the Americas in the previous ten days.
For more information contact Dermot Davitt or Peter Mohn at Dermot.Davitt@TheMoodieReport.com or pmohn@ms-research.net
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