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The Nuance Group’s three new concessions at London Heathrow Airport T5 will feature the debut Coach boutique in Europe, a Bvlgari boutique and a Chocolate Box |
SWITZERLAND. The Nuance Group has announced it has won three concessions at London Heathrow Airport T5. As a result, Nuance will operate the first ever Coach boutique in Europe.
The other concessions are a Bvlgari boutique and a Chocolate Box. The concessions are for a five-year period, starting from 27 March 2008.
The Nuance Group said it was extremely proud to confirm its partnership with the luxury US brand Coach, founded over fifty years ago. Nuance will operate a 78sq m Coach store in T5, the first in Europe. This new shop boasts features that include art deco inspired lighting and an exclusively designed marble floor.
The store will carry a full assortment of the famous Coach brand handbags, including limited editions, accessories, sun wear, watches, scarves and small leather goods. The store will also mark the opening of T5 with specially selected exclusive items.
The 53sq m Bvlgari store will feature a contrast of light and dark colours incorporating natural materials, including one wall composed of light-coloured stone. The other wall will be curved and will include a luxurious smooth plastered finish in black. It is envisaged that this will house the extensive range of Bvlgari accessories.
The store will also feature the world’s largest plasma screen, measuring 1.22 x 2.44 metres, and used to highlight the latest products. The range will include watches and fine jewellery, large and small leather goods and a choice of luxury accessories. In addition vintage pieces never before included in travel retail and an exclusive charm specifically designed for T5 will be included in the range. Regular exclusive fashion shows will be also part of the customer experience at T5.
The 50sq m Chocolate Box will include several brand new features exclusively developed for this store. Nuance has added a wide range of loose chocolates, giving customers far more purchasing and gifting choice than ever before.
The shop design is a further evolution of the award-winning T1 store and includes huge chocolate waterfalls situated at either side of the store entrance. In addition, a unique-to-Heathrow chocolate kitchen will feature master chocolatiers demonstrating their artistry.
The Nuance Group CEO Europe Jean-Paul Bonnel commented: “London Heathrow is the busiest airport in Europe and an important location for travel retail operations. We are pleased to have been selected as partners for the retail offer at the truly magnificent T5 and look forward to providing passengers with an exciting and entertaining shopping offer.”
BAA Group Retail Strategy Director and Retail Director of Terminal 5 Nick Ziebland said: “We are delighted to announce that Terminal 5 will play host to three unique concessions operated by The Nuance Group. Bvlgari, Coach and Chocolate Box will each provide passengers travelling through the new terminal with exclusive retail offerings within cutting-edge store designs. All three stores will be perfectly positioned to provide passengers with a unique shopping experience.”
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