SOUTH KOREA. The Shilla Duty Free has extended its cosmetics brand portfolio with the exclusive launch of L’Oréal Group’s skincare brand, SkinCeuticals, becoming the first travel retailer to do so in the Republic.
The brand is now available within The Shilla Duty Free’s cosmetics zone at Incheon International Airport Terminal 2 and also via the retailer’s online store.
SkinCeuticals, L’Oréal’s leading dermocosmetics brand, has won widespread popularity for what is described as dermatologist-grade, professional premium skincare products.
Among its best-selling offers is the CE Ferulic Antioxidant Serum, known for its antioxidant prevention and anti-ageing properties.
SkinCeuticals’s Korean travel retail debut marks the continued rise of dermocosmetics in South Korea and the international cosmetics market. The category is a combination of pharmaceutical components or technologies with cosmetics.
Following the exclusive Korean travel retail launch, The Shilla Duty Free plans to widen its product assortment. The retailer said it aims to become the leader in the duty free cosmetics market by further extending its line-up of high-growth potential dermoosmetics.
To celebrate the SkinCeuticals debut, the retailer is offering its customers an exclusive shopping privilege. Upon purchase, customers will receive a complimentary skincare travel deluxe and a beauty pouch or a tote bag (until stocks last).
The Shilla Duty Free has developed an extensive network of duty free perfumes & cosmetics stores in key airports, including Incheon International, Singapore Changi and Hong Kong International.
A representative from The Shilla Duty Free said: “It is significant for us to introduce SkinCeuticals across both our online and offline channels, a first in the [Korean] duty free industry. We aim to continue enhancing our beauty brand line-up, providing our customers with unique shopping experiences and leading the industry.” ✈
