SOUTH KOREA. The Shilla Duty Free has today unveiled its cosmetics and perfume store at Incheon International Airport Terminal 1.
The opening comes after the Korean travel retailer secured the contract to operate concession packages for cosmetics & perfumes (DF1) and liquor & tobacco (DF3) categories at Incheon International Airport in April last year.
The Shilla Duty Free said it was awarded the contracts for its “recognised expertise and capacity from operating duty-free shops simultaneously” at three major Asian international airports, including Incheon International, Singapore Changi, and Hong Kong International.
The concept showcases 93 brands, offering “value-for-scent beauty items” experiencing increased popularity since the pandemic. Also in the line-up are “trendy” new brands.
To address the rising demand for niche fragrances, the store features international brands such as L’Artisan Parfumeur, Byredo, Diptyque, Penhaligon’s and Le Labo, as well as K-beauty brands Nonfiction and Tamburins. Haircare brand Hair Rituel by Sisley and cosmetic brands including Chanel Cosmetics and Estée Lauder also join the brand line-up.
The Shilla Duty Free’s Incheon Airport location is the first in Korean travel retail to open L’Artisan Parfumeur’s exclusive store. Homegrown fragrance brand Tamburins also makes its airport debut exclusively with the travel retailer.
Popular K-beauty brand Nonfiction has rolled out its first travel retail collection exclusively with The Shilla Duty Free, while Estée Lauder has partnered with the travel retailer to launch the experiential space Re-Nutriv Luxury Service Consultation Bar.
To celebrate the grand opening of the cosmetics and perfume store, The Shilla Duty Free is offering customers gifts with purchases above a certain amount from brands including Jo Malone London, La Mer, SK-II, Givenchy Beauty, Diptyque, Byredo, and Hermès Perfume. ✈
