The Shilla Duty Free marks Year of the Dragon with festive experiences at Changi Airport

SINGAPORE. The Shilla Duty Free is celebrating the Lunar New Year season with curated activities and promotional offers at Singapore Changi Airport, running until 29 February. 

The Shilla Duty Free Singapore Vice President Managing Director Jeff Lee said: “The Shilla Duty Free joyously extends a warm welcome to travellers eager to indulge in the exhilarating energy of the Lunar New Year, with a range of beauty offerings.

Travellers can get their fragrances customised through the complimentary live bottle painting service by Opera Rose Studio on 14 February at Changi Airport Terminal 2

“Our holiday campaign is designed to celebrate the art of meaningful gifting during the Lunar New Year and showcase limited-edition beauty buys and personalised gifting opportunities.  

“We invite everyone to join us in looking forward to a year filled with success and happiness, as we usher in the auspicious Year of the Dragon.” 

The Shilla Duty Free, in partnership with Yves Saint Laurent, offered a live makeup demonstration in Terminal 1 featuring the brand’s star products from 2 to 4 February. 

The gashapon machine features a capsule dispenser, offering travellers instant rewards

Shoppers who purchased Yves Saint Laurent Libre Eau De Parfum were offered a complimentary fragrance bottle customisation service from 5 to 8 February. 

L’Oréal Travel Retail Asia Pacific General Manager of Makeup Business Unit Marin Vialle remarked: “YSL Beauté is committed to reigniting retail excitement and offering an engaging experience to all travellers. 

“In partnership with Shilla Duty Free for an exclusive Beauty Show, we presented a one-week activation with a distinctive experience featuring makeup shows by YSL Beauté Regional Makeup Artistry Manager Francis Lim. It showcased our star products including the limited new year makeup edition in festive red packaging.  

“Travellers could also discover augmented-reality retailtainment and the ‘Libre Atelier’ – an exclusive personalisation service for our popular fragrance. We are thrilled to celebrate the Lunar New Year with our consumers and position YSL as the ultimate gifting destination for all travellers.” 

The Shilla Duty Free has also brought back its gashapon activation. With a minimum spend of US$250, shoppers can receive instant return vouchers and an opportunity to secure a grand prize of US$888.

YSL Beauté Regional Makeup Artistry Manager Francis Lim hosted an exclusive Beauty Show, highlighting makeup in Lunar New Year-exclusive packaging

Travellers spending US$300 and above on – collecting Shilla purchases upon departure or arrival – will receive beauty products worth over US$50 and a gashapon voucher. 

Travellers can also explore their Chinese zodiac forecasts and predictions for the year 2024 when they visit The Shilla Duty Free’s central store at Changi Airport Terminal 1. 

Shoppers paying with Alipay can enjoy exclusive discounts – US$20 off with a minimum spend of US$200, and US$100 off for a minimum spend of US$1,000.  

Users of Alipay+ partner apps are offered exclusive promotions at Shilla. Alipay and Alipay+ users double the opportunity to secure gashapon sure-win prizes. 

Ant Group General Manager of Alipay+ Offline Merchant Services Dr Cherry Huang noted: “We are excited about our continued strategic partnership with The Shilla Duty Free, which aims to promote more seamless and innovative shopping experiences for travellers.  

“With travel expected to pick up significantly during this festive period, Alipay+ partner users from across Asia will be able to enjoy savings and convenience when they visit Singapore. Together with our local partners, we look forward to welcoming them here.”

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