SINGAPORE. The Shilla Duty Free Singapore is celebrating its fifth anniversary at Changi Airport with a series of dynamic campaigns both in-store and online.
They includes in-store promotions, the launch of five limited-edition beauty kits, and the ‘Shilla Super Star Search’.
The Shilla Super Star Search is a social media competition with the aim of finding The Shilla Duty Free Singapore’s next beauty ambassador. The campaign is targeted towards millennials and is designed to develop up-and-coming beauty KOLs under The Shilla Duty Free umbrella.
The five winners of the Shilla Super Star Search will receive a one-year contract to become the retailer’s exclusive beauty ambassador and receive a S$5000 (US$3,650) cash prize. They will also receive special training sessions with the country’s top KOLs to level up their content creation skills, and attend exclusive events on behalf of The Shilla Duty Free Singapore. The winners will also get the opportunity to collaborate with renowned beauty brands from all over the world.
The Shilla Duty Free Singapore is also launching five limited-edition beauty kits to celebrate the occasion. These are available exclusively in iShopChangi.com.
The beauty kits feature a curated selection of The Shilla Duty Free Singapore’s star products. The kits are called the Super Stars Unlimited, YSL Curates, Mongabong Curates, Tasya Curates, and Get It Beauty On The Road Curates. The kits were designed in collaboration with star KOLs from all over Asia. They include Singapore beauty personality Mongchin Yeoh (popularly known as @Mongabong), Indonesian-based beauty influencer Tasya Farasya, and Korean beauty TV programme, ‘Get It Beauty On The Road.’
The Shilla Super Star beauty kits are available at S$199 (US$145). Each kit is made up of products worth over S$300 (US$220) and offers 30% savings for beauty fans. They will launch on a weekly basis in iShopChangi.com beginning 15 October, while stocks last.
In collaboration with Globuy
As a lead partner of The Moodie Davitt Report, this story will also appear in coming days in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report.
Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers.
Going forward, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits will also be published by Globuy. These will include product reviews by the Globuy team.
Globuy will promote The Moodie Davitt Report’s platform to China’s travel retail sector and to the platform’s consumer audience in China. The Moodie Davitt Report will subsequently also publish a curated selection of Chinese consumer feedback on the chosen stories and also reveal the results of regular consumer surveys conducted in association with Globuy.
