‘The World in a Day’ – DFS and Shenzhen Duty Free Group celebrate first phase inauguration of spectacular Hainan retail development : Moodie Davitt Report

CHINA. DFS Group and partner Shenzhen Duty Free Group held an opening ceremony yesterday, 31 January, to inaugurate phase one of their spectacular new downtown duty free retail complex in Haikou Mission Hills, Hainan. The ceremony was attended by VIP guests and local officials.

The complex, located within one of Hainan’s largest and most popular leisure resorts, will be completed in phases over the next two years, eventually spanning over 30,000sq m and boasting, among other highlights, the largest Beauty Hall in DFS’ global network.

[Click on the YouTube icon for a taste of what is on offer at Haikou Mission Hills]

**(Above and below) The Mission Hills store features the biggest beauty hall in the whole DFS network**

The Mission Hills project is the result of one of the strongest partnerships to date in the booming Hainan duty free sector, DFS noted, one that represents over 100 years of combined expertise in duty free retail.

Shenzhen Duty Free, founded in 1980, is one of China’s oldest and most successful travel retailers. It possesses deep and broad understanding of the China domestic market, DFS noted.

“DFS, founded in 1960, brings its relationships with some of the most famous international brands, together with its unparalleled merchandising know-how, digital innovation and world-renowned store design expertise,” the company added.

Revealing a glimpse into the retail excitement to come, Phase One of the new store offers what DFS dubbed “an immersive and spellbinding tour” of ‘The World in a Day’, a conceptual extravaganza incorporating elements from T Gallerias by DFS in Venice, Paris, Sydney and Macau. Customers can choose from an initial selection of categories including fashion, beauty, watches and jewellery, with more product assortments to be added in subsequent phases.

DFS Group Chairman and CEO Benjamin Vuchot (left) and Jiangwei YOU（尤江伟）Secretary of the Group Party Committee, Chairman of the Group (集团党委书记、董事长) Shenzhen State-Owned Duty Free Commodity Group. Both see the opening as an historic and “unparalleled” opportunity to participate in Hainan’s burgeoning offshore duty free sector.

“The collaboration between DFS and Shenzhen Duty Free provides an unparalleled opportunity for visitors to Hainan to experience international luxury retail in one of China’s most popular holiday destinations,” said DFS Group Chairman and CEO Benjamin Vuchot. “We look forward to creating a new world of exciting products and experiences for customers in Hainan.”

“As a responsible state-owned enterprise for over 40 years, Shenzhen Duty Free Group actively responded to the call for development of the Hainan Free Trade Port to help overcome the business difficulties created by the pandemic. We are proud to participate in this historic opportunity to grow the duty-free industry together with domestic and foreign counterparts,” said Jiangwei YOU（尤江伟）Secretary of the Group Party Committee, Chairman of the Group (集团党委书记、董事长) Shenzhen State-Owned Duty Free Commodity Group.

**The completed retail complex will span over 30,000sq m of stunning space in two years**

**Prepare to take a tour of ‘The World in a Day’, a striking concept that incorporates elements from T Gallerias by DFS in Venice, Paris, Sydney and Macau**

**To create ‘The World in a Day’, DFS has drawn inspiration from some of its most prestigious locations elsewhere (for example the echoing of the Macau Gallerias above)**

**Where else but Venice? Echoes of one of the retailer’s greatest stores, T Fondaco dei Tedeschi by DFS, in the famed city of love**

**(Above and below) Watches and jewellery, a traditional DFS strength, are nicely expressed in the phase one development**

Hainan Island: Travel retail’s global hotspot

The Moodie Davitt Report will publish a Hainan Island Special Report with the China edition of The Magazine in February 2021. Written by Martin Moodie and Dermot Davitt, it will explore how the offshore duty free business in China has become critical to the world’s leading brands across many categories.

海南：旅游零售业的全球焦点

穆迪戴维特报告（Moodie Davitt Report）将于2021年2月随The Magazine的中文版发表《海南特别报道》。该篇由马丁·穆迪（Martin Moodie）和德莫特·戴维特（Dermot Davitt）撰写，将探讨中国的离岸免税业务是如何变得对跨类别的各大全球领先品牌至关重要。

报告将覆盖以下内容：

评论与分析自2020年7月1日起，海南新离岸免税政策所引起的重大影响
从美妆个护到时尚、钟表，从葡萄酒、烈酒到消费类电子产品的跨类别离岸免税额的潜力
中免集团，中服免税店，DFS集团，Dufry, Hainan Development Holdings, 海南旅游投资发展公司，海南省国际经济发展局（Hainan IEDB），Wangfujing,拉加代尔旅游零售等集团的重要访谈和简介，尤其着眼于颇具潜力的海南免税店贸易港项目
除海南外，我们还将考察中国国内市场的反弹情况，评估中国机场的前景，并希望终有一天能够恢复国际旅游通行，拥有来自内地，澳门和香港市场的领先旅游零售商的输入
电商驱动力：评估旅游零售业的长期市场领导者Dufry与数字巨头阿里巴巴；以及CDFG和其他主要参与者，是否具备达成合作伙伴关系的潜力
顶级旅行分析师ForwardKeys的专业意见
在内容合作伙伴Globuy，iClick，Jing Daily，Jessica’s Secret和DutyFreeExpert的帮助下，分析有关中国消费者和免税市场的趋势

The report will feature:

Comment & analysis on the seismic impact of the new offshore duty free policy in Hainan since 1 July
The potential of new offshore duty free allowances across categories from beauty to fashion and watches and from wines & spirits to consumer electronics
Major interviews with and profiles of China Duty Free Group, CNSC, DFS Group, Dufry, Hainan Development Holdings, Hainan Tourism Investment Development Co, Hainan Provincial Bureau of International Economic Development (Hainan IEDB), Lagardère Travel Retail, Wangfujing and others, with a special focus on the ambitious Hainan Free Trade Port project
Beyond Hainan, we examine the rebound in the China domestic market, assess prospects for Chinese airports and hopes for an eventual return to international travel. With input from leading travel retailers in the Mainland, Macau and Hong Kong markets
The ecommerce drive: Assessing the potential of the partnership between travel retail’s long-time market leader Dufry and the digital powerhouse Alibaba; plus digital strategies at CDFG and other major players
Expert input from top travel analyst ForwardKeys
With contributions from our content partners Globuy, iClick, Jing Daily, Jessica’s Secret and DutyFreeExpert on trends among Chinese consumers and the duty free market

Contact Irene@MoodieDavittReport.com to partner with The Moodie Davitt Report for this special edition.

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