Social media has emerged as a key unofficial source of information in the digital age. As The Moodie Davitt Report steps up its mission to become ‘the KOL of B2B travel retail publishing’ (a phrase coined by leading Chinese WeChat platform Globuy), we are delighted to continue our weekly feature that curates some of the most exciting travel retail industry updates from the social media sphere – and touches on our own contributions.
This week on Instagram… airports all over the world welcomed December with a flurry of festive celebrations. In the UK, Heathrow Airports revealed its ‘Heathrow Elf Squad’ campaign, which invites travellers to peer through the periscopes in Terminal 2 and 5 to see the inner workings of ‘Santa’s Workshop’ underneath the airport.
Meanwhile, Belfast City Airport switched on its Christmas lights with the help of some little helpers; while Edinburgh Airport turned its control tower blue in celebration of St. Andrew’s Day.
In Asia, Changi Airport opened the doors to a different kind of ‘Winter Wonderland’ with its larger-than-life ‘Frozen Wonderland’ installation in the T2 Departure Hall. The installation – which was inspired by Disney’s Frozen 2 film – is also the centre-point of a number of interactive digital games for the airport’s Changi Wonderland campaign.
Finally, our own website and Instagram page have been taken over for a different kind of ‘celebration’ courtesy of Nestlé International Travel Retail. This week, NITR has partnered with The Moodie Davitt Report to share details on the key drivers that can make confectionery a US$10 billion travel retail category.
Every day of this week, we will be adding details about these drivers, before releasing a special Spotlight eZine that brings together the elements of the 10 in 10 pledge.
Check out the social media highlights below…
1.Heathrow Airports reveals Santa’s Workshop underneath Terminals 2 and 5
2. Belfast City Airport switched on its Christmas lights (thanks to Santa’s little helpers)
3. Edinburgh Airport turned its control tower blue for St. Andrew’s Day
4. Changi Airport unveils its larger-than-life ‘Frozen Wonderland’ Installation in the Departure Hall of T2
5. Nestlé International Travel Retail takes over The Moodie Davitt Report as it outlines the drivers behind its ’10 in 10’ (US$10 billion in 10 years) vision for the confectionery category in travel retail
