This Week on Social Media is our regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
AI and animation have transformed retail marketing, elevating campaign creativity and visual impact. Here’s a look at some of the most engaging, visually striking interactive posts from leading retailers and airports.
Extime Duty Free
Extime Duty Free’s ‘Time of Wonders’ spring campaign comes to life with a bee guiding visitors through colourful, garden-themed visuals.
Until 25 May, the retailer is inviting travellers to enjoy refreshed dining options, engaging experiences and interactive surprises at Paris Charles de Gaulle Airport.
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Istanbul Airport
An animated short story from Istanbul Airport highlights the values of kindness, generosity and togetherness.
The campaign encapsulates the spirit of Ramadan through moments designed to be shared and cherished before takeoff.
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China Duty Free Group
A China Duty Free Group shopping campaign encourages consumers not to be trapped at their desks.
Through an AI-powered video, a woman is transported into a dream-like spring shopping wonderland, discovering curated global fashion and lifestyle products in an interactive and memorable experience.
China National Service Corporation
China National Service Corporation is bringing back-to-school preparations to life with a playful twist.
The company has created an animated miniature classroom scene inside a backpack, featuring tiny figures that spotlight its ‘ultimate back-to-school beauty checklist’, with a curated guide featuring makeup essentials and skincare.
Lotte Duty Free
Lotte Duty Free leveraged AI-powered visuals to captivate audiences with a striking spring-themed video of a bear emerging from hibernation.
The campaign seamlessly links seasonal storytelling to its online spring sale, highlighting beauty, fashion and lifestyle offerings.
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Hyundai Duty Free
Hyundai Duty Free captures the essence of spring with an AI-generated video set in a stunning cherry blossom park.
The joy of the season shines through as the footage showcases effortless shopping, supporting the retailer’s Traveler Limited promotion.
iShopChangi
iShopChangi’s (Changi Airport Group’s ecommerce platform) Buy & Fly promotion unfolds through the universe’s playful ‘signs’, with visuals such as a lipstick-shaped cloud, a wine-bottle-shaped mist on a bathroom glass, and headphone-shaped latte art appearing to a traveller.
Until 15 March, shoppers’ purchases could win them flights to Chongqing, China, with all current promo codes shared via the retailer’s social media channels.
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Changi Airport
Changi Airport visualises a true story in the animated video ‘Magic in Transit’, showing a weary father and son saved from a hotel mix-up by Immigration Officer Sergeant Nurliza, even while on break.
The story highlights how a simple act of kindness can turn a stressful situation into a calm and meaningful travel experience.
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