This Week on Social Media is our new regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
As travel retail embraces the spooky season, Halloween spirit has been out in full force across social media this week. From ghostly confections to howlingly good beauty looks, travel retail is bringing its A-game to the ‘trick or treat’ runway.
Duty Free Philippines – Ghouls Just Want to Have Fun
Duty Free Philippines Corporation hosted its annual Trick or Treat celebration, bringing together families for a day of ghoulish fun.
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Dubai Duty Free – Wine and (Halloween) Spirits Department
Dubai Duty Free raises a glass to the supernatural with a haunted wine-tasting hosted by a ghoulish Lindsay Trivers from @thetastingclass. As Dubai Duty Free put it, “Not every bottle rests in peace… some whisper from ancient cellars and echo through forgotten vineyards.”
The chilling video invites travellers to “choose your potion” carefully, with the warning: “What you bring home may already be watching you.”
Cyprus Duty Free – “It’s just a bunch of hocus pocus”
Cyprus Duty Free conjured up a frightfully fun post featuring cauldrons, brooms and bubbling mischief to mark Halloween week.
Travellers passing through Larnaca and Paphos airports were invited to ‘strike a pose’ at the retailer’s decorated Halloween shops – proving that it’s never too late for a bit of hocus-pocus before your flight.
Dublin Airport – ‘Who you gonna call?’
Dublin Airport let the Ghost-Woofsters out to play, calling on four-legged friends for a canine twist on the classic Ghostbusters theme. The post served up equal parts humour and Halloween charm, spotlighting the airports’ furry ambassadors.
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Montréal Duty Free – Frightfully Fun
Montreal Duty Free (ARI) is treating followers to a ‘straw-boo-ry’ special – a hauntingly good Toblerone strawberry chocolate recipe.
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The Cocoa Trees – Kisses at Halloween
With The Cocoa Trees at Singapore Changi Airport, it is all treats and no tricks as the store offers a ‘spooktacular’ line-up of Halloween goodies from Reese’s, Hershey’s and Kisses.
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Heathrow Airport – A Traveller’s Favourite Haunt
Heathrow Airport has got into the Halloween spirit too, sharing sightings of two friendly ghosts haunting its terminals.
The playful campaign captured the season’s lighter side and offered travellers a glimpse of Halloween magic amid their journeys.
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Dublin and Cork Duty Free – (Addams) Family Values
Dublin and Cork Duty Free each features a Wednesday Addams-inspired makeover courtesy of makeup artist Keeva Howard @beautywithkeeva_ and MAC Cosmetics. The video encourages travellers to “channel your inner Wednesday”; a goth-invitation for travellers to embrace their dark side. ✈
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