Time Products has launched its first video advertising campaign for Sekonda watches at London Stansted Airport. The ongoing campaign, running from 31 July to 27 August, covers one of the company’s busiest sales periods.
The Sekonda advertisements appear on large digital screens situated at the airport’s main departures area, as well as adjacent to the World Duty Free (Dufry) store.
The campaign features two 20-second executions, ‘Luxury looks for less’ and ‘Sun, sea, sand and a Sekonda’. Both versions convey a message centred around value pricing available at the airport and in inflight shopping.
The films highlight five Sekonda watches: Sekonda Monica, Sekonda Airbourne Chronograph, Sekonda Taylor, Sekonda Pacific Wave Chronograph and Sekonda Active Smart Watch.
Time Products (UK) Head of Brand Marketing Janet Gough said, “We are delighted with our first ever video advertising campaign for Sekonda at the airport.
“We know our customers look forward to shopping at the airport as well as onboard. We wanted to highlight the great value that’s available to passengers in duty free and with our inflight partners such as Jet2.”
The Sekonda campaign visuals are replicated via instore promotions at World Duty Free where the brand’s expanded range is showcased.
The Sekonda Active Smart Watch, launched this year, has secured a listing with Jet2. It joins other Sekonda models that the airline carries year-round. ✈
