Time Products UK is set to roll out its fashion and dress watches for its Sekonda brand at the upcoming TFWA World Exhibition & Conference in Cannes from 29 September to 3 October.
The brand is renowned for combining style, quality and affordable luxury for its fashion, dress and increasing range of smart watches.
In 2025, Sekonda will focus on innovation in travel retail, expanding its ladies’, men’s, smart and gift set collections, the company noted. It will also highlight its core products and bestsellers in the channel, as the brand grows its presence across airports, airlines, ferries and cruises.
Sekonda Smart features key collections such as Active, Flex, Alpine and Connect. The brand continues to enhance the next generation of smartwatches across the range, including the new Track and an upgraded style from Motion, named Motion Plus, with enhanced features.
Sekonda’s Ladies lineup highlights new designs from popular models Monica, Margot and Taylor, complemented by the debut of Gatsby and Montreal.
Building on its domestic success, Monica is now making an impact in travel, with new metal hues, stone-set bezels bracelets and case size options. The Rainbow Taylor has inspired extended colourways while Montreal introduces a modern flair with its latest chromatic styles.
Ladies gift sets continue to be popular, featuring a combination of quality and value while offering customisable components. Amelia, Gatsby and Infinity are key dress options.
The Sekonda Men’s collections include the classic Armstrong Moon Phase collection; Taylor with multiple face and case colour options; as well as newcomers Titan, a water-resistant watch with 24-hour readout and day, date sub-dials and silicone strap; and Archer, a luxe chronograph with leather straps or metal link bracelet style.
Time Products (UK) Head of International Myalee Sofied said: “Sekonda is well-known for its affordable and stylish designs in the fashion watch segment. Our international travel retail division is growing and our customers have responded well to the brand’s expanded ranges, gift set options and Smart collection.
“We continue to work closely with our partners across airports, airlines, ferries and cruise where we see good demand for exclusive offerings.” ✈
