Mars Wrigley International Travel Retail (MITR) is once again marking its status as one of the leaders in the confectionery travel retail market by a unique celebration of World Chocolate Day on 7 July.
The confectionery company has this year partnered with The Moodie Davitt Report to both spread the word about all things chocolate and also highlight the intense process that goes into all of Mars Wrigley’s brands.

MITR General Manager Gary Clarke said: “Mars takes great pride in its chocolates, customising each to consumer tastes and the products they are applied on. A variety of beans, roasting processes and flavours and ingredients are added to optimise the taste and desirability.
“Our consumers are our bosses. We talk a lot to our consumers through research to understand what they love and choose the appropriate chocolates based on their feedback.
“For example, [for] some of our iconic products like Snickers and M&M’s having the best impact and flavour of the peanuts is important to the consumer, hence the chocolates are designed to enable these fresh roasted peanut notes to come through.
“In products like Dove/Galaxy, which is usually consumed as solid chocolate, the smoothest and creamiest flavour and texture is created to maximise consumer enjoyment and the rich smooth feel.”

For World Chocolate Day, MITR is highlighting a certain aspect of each of its brands.
For Galaxy, which is known as Dove in certain markets, MITR is highlighting the unique recipe and bean-to-bar process, which gives the chocolate its smooth richness.
Maltesers is a new product in the US and MITR has focused on the light, aerated sensation synonymous with the brand.
Twix, meanwhile, is notable for the baked notes of cookie and caramel, MITR said.
M&M’s is MITR’s biggest brand and the chocolate company is highlighting the way the chocolate inside the M&M’s combines with the crunchy shell.
Finally, MITR said Snickers is intentionally mild to allow the peanut flavour of the chocolate to come through.
Clarke added: “We wish our customers a great World Chocolate Day and look forward to seeing more of them testing our range – and great flavours – in our travel retail stores.”