QATAR. Multi-brand boutique luxury watches TimeVallée opened its first boutique in the Middle East on Monday (23 January) at Hamad International Airport in Doha.
The official opening of the two-storey multi-brand boutique was celebrated at a ribbon-cutting ceremony attended by VIP guests. It was officiated by Qatar Airways Group Chief Executive His Excellency Mr. Akbar Al Baker, alongside Hamad International Airport Chief Operating Officer Engr. Badr Al Meer, Qatar Duty Free Vice President Thabet Musleh and TimeVallée CEO Michael Guenoun.
The duplex luxury boutique is sited in a prime position within Qatar Duty Free’s (QDF) retail space in the airport’s newly opened expansion.
TimeVallée said the boutique is aligned with QDF’s vision of providing an inspirational, magical, and memorable shopping experience by housing many prestigious Swiss luxury watchmakers.
The high-end line-up features heritage and more contemporary Maisons including Baume et Mercier, Bell & Ross, Cartier, Hublot, IWC, Jaeger LeCoultre, Panerai, Piaget, Tag Heuer and the first Watchfinder (offering pre-owned watches) in the region.
Dubbed “a journey at the intersection of heritage and innovation”, the boutique offers a seamless customer experience across the showcased Maisons, in addition to the pioneering pre-owned watches offer and customer services lounge from Watchfinder.
TimeVallée is renowned in Asia and Europe for its sophisticated in-store design. Here the two-story multi-brand boutique is designed to make a statement in line with the spectacular airport terminal. The store also features an 3D screen to showcase the Maisons in an impactful yet futuristic way.
The TimeVallée boutique also boasts an omnichannel client journey and interactive experiences with a client-centric approach.
Customers can expect a trustful, knowledgeable, and attentive service from experts to be guided into a magical and entertaining journey. By combining innovative phygital luxury with personalised services, shoppers can visit the discovery counter, with its state-of-the-art digital technology to explore best-sellers, latest pieces, limited-edition and Maison collections.
“We are thrilled to be opening the doors of the latest TimeVallée boutique in partnership with Qatar Duty Free,” said TimeVallée CEO Michael Guenoun.“We are looking forward to extending within the region and reaching our valuable guests through the memorable experience our destination offers for watch enthusiasts in the Middle East.
“The boutique’s unique design, space, and customer service set us apart and we believe it will be an important addition to the luxury retail landscape in the Middle East.”
“It is an honour to welcome the luxury watches boutique TimeVallée as an addition to our extensive retail portfolio at Qatar Duty Free,” said Qatar Duty Free Vice President Thabet Musleh. “We are very proud to launch the first TimeVallée boutique in the region; adding on to many other world-firsts and exclusives at Qatar Duty Free. We invite passengers to discover exquisite watches and jewellery from some of the world-renowned watchmaking brands in this unique new concept store.” ✈
About TimeVallée
Created in 2014 with headquarters in Switzerland, TimeVallée is a luxury and innovative multi-brand destination store offering clients access to prestigious watch Maisons.
TimeVallée is designed as an inspirational space mixing heritage and contemporary luxury that guides watch lovers to browse, learn, share and experience the watchmaking world. With more than 34 boutiques operated by strategic partners across the world in, TimeVallée’s ambition is to keep expanding internationally in the coming years. For more details on TimeVallée, click here or Instagram@timevallee.
