Luxottica Group has extended the sustainable eyewear offer from its Arnette, Burberry, Emporio Armani and Giorgio Armani brands. The eco-friendly sunglasses are being launched in worldwide travel retail as part of Luxottica’s ‘To see the beauty of life’ sustainability mission.
According to the company, the programme stems from notions of universal beauty, respect for the environment, ethics and transparency.
“At Luxottica, sustainability and innovation go hand in hand, and they form the cornerstone of our business strategy as an indelible part of our value chain,” commented Luxottica Group Global Travel Retail Director Enrico Destro.
“Working closely with our travel retail partners to meet the growing demand from travellers for sustainable products and services in the channel, we are proud to breathe life into our sustainability vision through our evolving sunglasses range that upholds the style, form and functionality that Luxottica is known for.
“We are thrilled to share the very same principles and values with our consumers, and we will continue to innovate and improve our processes to ensure our business remains sustainable for generations to come.”
Arnette
Since 2019, Californian eyewear brand Arnette has committed to reducing its environmental impact, by integrating sustainability as a core principle from product design to in-store merchandising.
This year, the brand launched ‘Arnette Positive,’ a new communications platform that outlines all of the brand’s climate-friendly innovations and initiatives. Since July 2019, all of the Arnette’s new collections have shifted to bio-based or recycled materials.
Some product highlights include: the Gojira style from its Bio-Acetate range, which is made with bio lenses and earth-friendly bio acetate and the Shyguy model, which is made with sustainable bio-plastic.
Armani Group
The Armani Group increasingly embodies its founder’s sensitivity and attention to social and environmental issues, extending its tangible commitment in this area to the Giorgio Armani, Emporio Armani and A|X Armani Exchange eyewear lines.
Available throughout 2021, these eyewear models are made with eco-friendly and sustainable formulas: from 100% recycled materials stemming from industrial waste recovery and subsequent regranulation processes, to highly-valued bio-acetate composed of cellulose and plasticizer, mainly deriving from renewable sources.
The Giorgio Armani Bio Capsule range features two new styles for men and women. The styles are made with bio-acetate, premium crystal lenses and feature a wooden ‘GA’ logo.
The Emporio Armani Recycled line features a new sunglass style for men, made with bio-based lenses and regenerated plastic frames.
Emporio Armani has also launched a new Bio Based range for 2021, which features eco-friendly styles for both men and women. The styles are made with bio-acetate frames and partially bio-based sun lenses. The packaging has also been made with recycled polyester.
Burberry
Burberry has launched a new sustainable eyewear range made with bio-based acetate. The eyewear line was debuted during Burberry’s SS20 runway show, which is the first fashion show to be certified as carbon-neutral.
The Blake and Clarence sunglasses styles are all crafted with bio-based acetate.
For SS21, Burberry presents a new sustainable sun style, Poppy from its B.Spirit Collection. It features a contemporary silhouette made of bio-acetate with bio-lenses that are obtained from renewable sources such as cellulose and castor oil, marked with the ‘TB WORLD’ logo inside the temple to illustrate that it is part of Burberry’s sustainable collections.
In addition, selected Poppy SKUs also feature a detachable TB chain, inspired by the fashion house’s jewellery collections. The Poppy also features a sustainability card in the packaging which outlines its green credentials.
