TÜRKIYE. Travel accessories specialist Travel Blue has partnered with D&R to launch a lightweight backpack collection at Istanbul Airport.
The collection, which was revealed earlier this year at the TFWA Asia Pacific Exhibition in Singapore, now features in five stores at the airport.
Targeting Gen Z consumers, the Travel Blue backpack collection offers more than 30 styles across three ranges: Traveller, Executive and Everyday. Each range offers a variety of sizes and colours, with prices varying between €59 and €99.
D&R Category Manager Gencay Cagritekinci said: “We are delighted to be one of the first operators in travel retail to launch Travel Blue’s new backpacks. Our partnership with Travel Blue underlines a shared commitment to enhancing the traveller experience through innovative and practical solutions.”
The polyester backpacks are ergonomically designed to provide maximum comfort during travel, with ‘intelligently organised’ compartments offering quick and easy access to essentials, including a dedicated space for laptops. The backpacks come with a two-year global warranty.
Travel Blue Managing Director Daniel Levin commented: “Over half of Gen Z adults are considered to be frequent travellers and for them backpacks are an essential accessory. At Travel Blue we focus on solutions for customers to optimise the travel accessories category by giving consumers access to high quality, functional travel products.” ✈
