Travel Blue expands China travel retail network with new brand corners

Travel Blue launched this brand corner at Lanzhou Zhongchuan International Airport in partnership with China Duty Free Group. It is one of 14 opened in the first half of 2025. 
Cabbin luggage is front and centre at the Travel Blue corner in Dalian Zhoushuizi International Airport

Travel accessories specialist Travel Blue is expanding its presence across China with the roll-out of permanent brand corners at key airport locations.

The corners are designed to be a “one-stop-shop solution” for the company’s complete range.

Since the start of 2025, 14 branded corners have been installed across ten airports in China. These include Chengdu Shuangliu, Chongqing Jiangbei, Dalian Zhoushuizi, Haikou Meilan, Lanzhou Zhongchuan, Nanning Wuxu, Sanya Phoenix, Shanghai Pudong, Wuhan Tianhe and Urumqi Tianshan International Airport.

A dedicated shop-in-shop is also set to open next month at Shanghai Pudong International Airport.

Designed to enhance visibility and shopper engagement, the bright displays showcase Travel Blue’s comprehensive range of travel goods and accessories. They offer travel pillows, earphones, power banks, electronic chargers, onboard luggage, backpacks and water bottles.

“There is strong demand in Asia Pacific for Travel Blue’s comprehensive product range and we are pleased to work with our customers to meet this need,” commented Travel Blue China Managing Director Andy King.

“These stunning new permanent displays will drive our presence in the Asia Pacific region and offer key customers a one-stop solution to grow our business together.”

Travel Blue at the Evolve by Hudson store (Avolta) at Shanghai Pudong International Airport
Neck pillows, backpacks and electronic accessories are displayed at the Travel Blue corners in Haikou Meilan (above) and Chongqing Jiangbei airports (below)

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