Travel retail exclusives take centre stage in Coach portfolio

New York fashion company Coach is set to showcase its Spring 17 travel retail-exclusive collection at the upcoming TFWA World Exhibition (Riviera Village, RH5).

The range includes three new silhouettes: a Turnlock Chain Tote, a Gazette Crossbody and a Crossbody Clutch. The designs are made of high-quality leather and are available exclusively in two new colours for the spring season: Coral and Stone. Two existing silhouettes, the Passport Case/Luggage Tag Set and the Keep All, have also been added to the Spring 17 collection, both are available in the two new colours.

To underline the craftsmanship and authenticity, each Spring 17 Coach bag has a leather Storypatch that reads: ‘This is a limited edition coach bag. It was handcrafted from the finest materials. It’s superior craftsmanship and attention to detail reflect our commitment to enduring quality.’

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The new styles, featuring a 59x45mm leather tag, are aimed at the ‘cool, effortless’ woman

Coach International Vice President Paulo Colino commented: “Ensuring that we release travel retail exclusives is a key part of our strategy for this channel. In the past our travel retail exclusive line used to compose of an exclusive colour for items that were offered in the domestic market.

“In April we launched our Travel Exclusive collection, where we offer exclusive styles of handbags and accessories that cannot be found in other channels. We have had a lot of positive feedback and seen a lot of success, so we are confident that our Spring 17 exclusive collection will add to this.”

Coach will also be showcasing its Fall 2016 Travel Exclusive collection, which includes the Sophia Tote and Travel Wallet, Boxed Passport & Luggage Tag Set in new colour Burgundy .

“Travel retail is a very important channel for Coach,” continued Colino. “We have been present in the channel for over 20 years, and today have more than 120 shops in 30 countries, most of them with a full boutique set up. TFWA World Exhibition is the biggest highlight of the travel retail calendar; we view it as an essential show in order for us to expand our business globally, meet our current customers and gain insights into channel itself.”

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