Travel Retail Solutions is partnering World Duty Free Group to launch detangling hairbrush brand Tangle Teezer in the retailer’s UK airport stores, including London Heathrow and Gatwick.
Tangle Teezer Compact Styler hairbrushes will be available at World Duty Free from April, with designs such as Pink Sizzle (pink), Feline Groovy (leopard print) and the Limited Edition Compact Styler designed by Lulu Guinness.
The hairbrush range made its travel retail debut last year with Gebr Heinemann, which launched it in 20 airport locations including Frankfurt and Berlin.
The brand has also grown its airline listings with the launch of the Compact Styler Purple/Black and the Children’s Compact Flower. Over 30 airlines now stock the range including British Airways, Air Berlin, Thomas Cook Denmark and Singapore Airlines.
Travel Retail Solutions Director Abi Bright said: “Tangle Teezer is seen by some as a non-premium brand. The collaboration with Lulu Guinness and the launch with World Duty Free really allay these fears. Tangle Teezer is a simple yet fantastic product, which solves an everyday problem and is loved by celebrities and professional hairstylists alike.”
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The Children’s Compact Flower has helped the brand grow its airline listings |
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The Compact Styler Purple/Black (top), Pink Sizzle (below left) and the Limited Edition Compact Styler designed by Lulu Guinness (below right) will all be available at World Duty Free |
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