AUSTRALIA/NEW ZEALAND. Leading foreign exchange brand Travelex has announced the opening of new stores and the extension of key contracts in Australia and New Zealand, following the recovery of travel from the pandemic impact.
At Adelaide Airport, Travelex’s digital airport initiative (which came in two phases) is now fully live, with a range of offerings including self-serve and a cricket-themed store where customers can speak to the company’s ambassadors. Over 1,000 travellers visited Travelex’s self-service departures store on its recent launch day, with the chance to win prizes and banknotes at a money grab booth.
The digital airport initiative places a greater emphasis on click & collect and self-serve, alongside traditional walk-up stores. The digital airport strategy also ensures that no commission fees are charged, said Travelex.
Adelaide Airport Managing Director Brenton Cox said: “It was wonderful to see the return of international travel last year, and Travelex has been an important partner of Adelaide Airport, contributing to our overall customer retail experience. The new stores are a great addition and fit seamlessly within our recently completed terminal expansion.”
The openings at Adelaide follow the launch of stores in recent weeks at Cairns Airport, The Glen (Melbourne) Brookside (Brisbane) and Carindale (Brisbane). In total, Travelex won four new airport contracts and 11 off-airport sites in 2022, meaning the company now operates 100 stores across the region (80 in Australia and 20 in New Zealand).
Travelex has also extended and expanded other airport contracts across the region, in Perth, Auckland and Queenstown. These take the respective partnerships to 18 years (Auckland), 23 years (Queenstown) and 30 years (Perth) respectively.
The company has also expanded its 20-year partnership with House of Travel, the largest privately owned travel company in New Zealand and the third largest travel organisation in the Asia Pacific region, with over 50 branches. Having previously operated at four House of Travel branches (Hamilton, Palmerston North, Invercargill and Tauranga), Travelex has announced plans to operate at a further three (Milford, Nelson and The Crossing) with further partner branches in the pipeline.
House of Travel Holdings Ltd Chief Operating Officer Brent Thomas stated: “House of Travel has enjoyed a long-term relationship with Travelex. We were excited to grow implant locations in 2022 and continue to look for further opportunities to expand together in 2023.”
Travelex Managing Director ANZ Darren Brown said: “2022 was a resounding success for Travelex across the region – bouncing back post-pandemic, further strengthening our position as the market leading FX brand and investing in our digital future, thereby giving our customers greater convenience than ever before.
“We’re delighted to start this year with such a prestigious series of openings and extensions. I would like to thank all our colleagues for their exceptional work, and we look forward to continuing to serve our customers across our portfolio of 100 (and growing) trading stores throughout the region.” ✈
