NEW ZEALAND. Diamonds have proved to be a girl’s best friend for a lucky shopper at The Loop Duty Free, Auckland Airport.
Yesterday evening Auckland grandmother Malia Jahnke won a one-carat diamond valued at NZ$7500 (US$4980) in a promotion sponsored by Triple Rock Vodka.
To qualify for the draw, shoppers had to purchase a bottle of Triple Rock vodka between December and February.
The winner made her purchase when travelling to Samoa with her family.
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Lucky winner Malia Jahnke receives her diamond from Triple Rock Director Stuart Williamson |
“I’ve spent my life raising my children and have never won anything before,” Jahnke said. “I am grateful to Triple Rock and The Loop Duty Free for giving me this opportunity.”
Triple Rock Director Stuart Williamson said of the win: “We were absolutely delighted that the diamond went to a New Zealand winner and it couldn’t have gone to a more deserving person than Malia.
“Triple Rock is a young brand and we felt this promotion was a fantastic way to cause a little bit of a stir and pique people’s interest in our unique range of vodka.”
The Loop Duty Free New Zealand General Manager Tom Byrne said, “Our brand philosophy is underpinned by creativity and we strongly believe that experience is everything – that’s why we jumped at the chance to partner with Triple Rock for this unique promotion.
“A one-carat diamond was an amazing prize and the promotion was a great success for us. Congratulations to Malia who is a very worthy winner.”
Added Williamson: “Working with The Loop Duty Free has given our brand the opportunity to give both inbound and outbound shoppers a taste of our unique range of vodka and grow our brand worldwide.”
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Triple Rock Director Stuart Williamson; The Loop Duty Free New Zealand Head of Purchasing Jacqui Davies;and The Loop Duty Free New Zealand General Manager Tom Byrne draw the winner |
