INTERNATIONAL. Mondelez World Travel Retail (WTR) has partnered with The Moodie Davitt Report for a month-long social media campaign that encourages travel retail industry stakeholders to embrace sustainable practices, and there is still time to take part. The campaign has been running throughout the past month in celebration of World Environment Day (5 June).
The social media campaign, running on LinkedIn, Instagram and via email, invites the industry to snap a picture of everyday green practices they follow and share them with The Moodie Davitt Report either via email to TRmaderight@moodiedavittreport.com, or by tagging The Moodie Davitt Report on LinkedIn or on Instagram, accompanied by the campaign hashtag #TRmaderight.
Examples can include the use of reusable water bottles and metal straws, cycling to work or opting for reusable grocery bags when shopping. Participants are encouraged to be creative with their submissions and can submit more than one entry.
The prize is a donation made in the winner’s name to Mondelez WTR’s tricycle project. The winner will also be offered an attractive prize and a Mondelez hamper.
In this column, we round up some of our favourite entries from the campaign alongside examples of exemplary sustainable initiatives from the wider travel retail industry.
Sustainability is a priority at Victorinox
Victorinox Junior Sales Manager Travel Retail & Fragrances EMEA Seraina Henny talks about how the Victorinox team make their daily coffee runs more sustainable by bringing their own reusable cups.
Carpool Queen
Victorinox Head of Global Travel Retail & Fragrance Sales Gloria Dix minimises the carbon footprint of her Zürich-based team by creating a carpool scheme, that minimises carbon emissions and fuel costs. A win/win situation for the Victorinox team and the planet.
Garden to table
The Moodie Davitt Report Managing Director Matt Willey makes giving back to the environment a family affair by creating a kitchen garden. The Willey family grow their own vegetables and herbs, which is not only cost-effective but also represents a much smaller carbon footprint than store-bought produce.
Back to nature
Luggage Point Customer Service Lead Hazel Caldeira shows how the luggage-wrapping company practices what it preaches in terms of sustainability. Luggage Point uses recyclable and biodegradable cups that biodegrade, without any harmful microplastics, in two years.
Sustainable style
The Moodie Davitt Report Brands Director Hannah Tan-Gillies is often seen wearing vividly-coloured suites at industry events. However, instead of shopping fast-fashion, she shops pre-loved and for brands that boast strong sustainable principles. Fashion is the second most polluting industry in the planet, but there are ways for fashion lovers to shop consciously too.
A very good dog
Miss Coco, the beloved four-legged pal of The Moodie Davitt Report Publisher Irene Revilla, shows that style and sustainability can go hand-in-hand with her eco-friendly dog toys and accessories.
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A family affair
The Moodie Davitt Report Associate Editor Colleen Morgan — and her twin sons Stamatis and Antonis — prove that adopting sustainable practices can be a family affair. In partnership with Lepia Dive Centre, Stamatis and Antonis have been cleaning up dive sites in Rhodes throughout the summer months, while Colleen brings a reusable aluminium bottle wherever she goes.
Guilt-free cooking
The Moodie Davitt Report Research Director Jess Allerton shows how she balances work with life and green practices with a subscription to sustainable food company Mindful Chef.
Saying goodbye to single use
A biodegradable plastic solution
Enviro-Point Business Development Director Graeme Stewart sent an excellent example of sustainable action from Luggage-Point, which is utilising the world’s first bio-transformation bag wrap by Enviro-Point.
Commenting on the initiative, Stewart said: “All other wraps are ‘recyclable’, or at best ‘degradable’ and leave micro plastics in the environment. Our solution provides the lowest carbon footprint, can be recycled and acts as a failsafe if no recycling is available.”
The Moodie Davitt Report team step up
The women of The Moodie Davitt Report have taken up Mondelez WTR’s challenge to adopt greener practices by sharing the small steps they are taking to minimise their carbon footprint. The Moodie Davitt Report Brands Director Hannah Tan-Gillies foregoes the use of plastic bottles for a reusable one throughout her travels; Assistant Editor Ameesha Raizada upcycles waste into fun art projects; while Publisher Irene Revilla opts for eco-friendly refill options for her haircare products.
Subscriptions and Administration Manager Kristyn Branisel also highlighted the fact that The Moodie Davitt Report is published on eco-friendly paper and we call on all our friendly travel retail B2B media peers to do the same.
Travel retail comes together for World Environment Day
Duty free retailers, airports, airlines and brands across travel retail celebrated World Environment Day (5 June) with campaigns, contests and pledges on social media. We have shortlisted some of our favourites as part of our campaign with Mondelez WTR.
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