Travel retail consultancy TW.O & Partners has extended its team with two key appointments. Sergei Bozhok is named Business Development Account Manager and Eva Pederzini is appointed as Chief Marketing Officer.
TW.O & Partners CEO Fabio Bernardini said: “We truly believe that travel retail is poised for a big recovery and we at TW.O & Partners are already building and investing to ensure we can help drive our partners and the industry to make the most of the coming rebound.
“I am delighted to welcome Eva and Sergei to the team and I look forward to what we can all build together with our partners – both current ones and new ones.”
TW.O & Partners Senior Executive VP Marco Passoni added: “It has never been more important to engage not just our customers but also our partners and potential partners. Working together will require communicating better and Eva is the perfect person to take our brand and presence in this sector to the next level.”
Pederzini is tasked with developing and redefining the company’s brand strategy. Her two decades of marketing experience with global brands includes over two years as Nespresso UK B2C2B Marketing Director UK and Ireland.
“I am extremely glad to be collaborating with Marco and Fabio at TW.O & Partners,” she said. “Their reputation in travel retail is outstanding and I believe the level of service they provide to their clients, be that luxury brands or operators in the airports, is one-of-a-kind and invaluable.
Sergei Bozhok, the correspondent who got away There may be no full moon in Paris tonight in the hauntingly aching words of Marianne Faithful but I suspect a figurative one at least has arrived early in Vladisvostok. |
“I look forward to working with them and helping to develop travel retail into the most holistic and best experience for every traveller in the world.”
Bozhok joins TW.O & Partners from VladCOR where he was Business Development Manager following over 13 years in a similar position with DERA-Vladivostok.
“We are delighted to welcome Sergei on board at TW.O & Partners,” Passoni said. “His experience and knowledge will be a huge asset to the team as we look to help our clients and partners rebuild after a devastating last year.
“In this new normal, we all must learn to work closer together and in new and innovative ways and Sergei will be an incredible asset to our team in helping the whole industry to do just that.”
Bozhok added: “I am delighted to be joining the TW.O & Partners team and to be continuing my long and happy association with the duty free market. The coming months and years have many challenges, but also many opportunities and I look forward to helping this company and our partners to build and make the most of those.”
