Tyko Brands has received “very positive” feedback from customers following the launch of its refreshed product offer at last month’s TFWA World Exhibition.
As revealed in Cannes, 2016 will see Tyko Brands offer airline and ground store customers a +738% increase in brand SKUs, with a focus on Kartel, Hippie Chic and Breo brands.
Hippie Chic has been re-launched to offer a diverse multi-category product range which allows buyers to feature the brand in watch, jewellery and accessories sections, while offering a multi-buy opportunity to drive the average transaction upwards, said Tyko. Hippie Chic’s new watch and jewellery collections will retail between £10 and £25.
“We came away from the TFWA World Exhibition with a real buzz this year. It was undoubtedly the best week ever for us. We had a fantastic response to all our newness, we had buyers stopping us in the street congratulating us and saying all they keep hearing people talk about is Tyko Brands and in particular Hippie Chic. There’s no doubt that affordable, on-trend fashion accessories are just as important to the travel retail business as luxury – more so in some cases,” commented Tyko Brands Travel Retail Director Martin Lovatt.
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Tyko describes Cannes as its “best week ever” following the launch of new items from Breo, Hippie Chic and Kartel | ||
Tyko’s new models were created following a year of studying global market trends to understand the needs, expectations and requirements of global consumers. “The new models introduced to buyers at TFWA World Exhibition were the result of translating this data into core “˜must have’ products. Products which offer consumers exceptional quality at affordable prices and, in turn, drive volume sales for all our global travel retail partners,” noted Lovatt.
He continued: “Everyone loved the new Hippie Chic watch collections, especially the new wrap around Savannah and Ebony plus the new friendship inspired collections Kirra, Zuri and Alora. The rose gold Nia with sunray rose gold dial was a real showstopper, while jewellery went down a storm too with the reversible Colbie bracelet grabbing the headlines, closely followed by the three-pack bracelet sets Romy and Esme.”
Tyko said that Breo‘s new Moda, Orb10 and Cosmo collections, priced between £15 and £45, also received a “very positive” response during the Cannes show.
Lovatt commented: “Thanks to the amazing sales from global ground store locations over the past 12 months Breo has once again shown the love affair that global passengers have with the brand. Breo should be a key strategic brand for our clients onboard for Spring/Summer 2016 to help drive incremental in-pulse purchases onboard.”
Lastly, Cannes saw the official launch of Kartel watches. Targeted at “edgy” customers, Kartel timepieces feature stainless steel case backs, metal mesh bracelets and a variety of genuine leather and Harris Tweed straps. Prices start at £55.
Next year will see Kartel’s offer increase from nine SKUs in one collection to 23 models over five collections.
“The reaction from buyers to our offer in Cannes this year is evidence that the message is getting through: on trend, high volume, quality brands and products are very much in demand by the global passenger,” Lovatt concluded.
