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Tyko Travel Retail has created a specialised airline proposal sheet designed to offer a stress-free selection process for airline buyers.
According to the company, range selection can be a “stressful process for airline buyers as suppliers compete for space onboard”. Tyko Sales Director Travel Retail Martin Lovatt explained: “We understand how important it is to make our buyers’ selection process as easy as possible to avoid them overseeing potential new top sellers from our collections due to the mass of paper work on their desks. The proposal sheet features key information on top sellers and highlights “˜must have’ items for the coming season.”
In addition, a new company presentation, designed for use in conjunction with the airline proposal sheet, offers further information on specific brand stories and product ranges.
“This kind of consolidated information can only be produced by a supplier who understands their buyers’ needs and expectations. As Tyko has a proven record for supplying number one selling products we hope that our recommendations are taken seriously by buyers for future listings. We want to be seen as a key strategic partner for airlines globally, not just for watches but also for jewellery and sunglasses,” Lovatt stated.
Tyko’s new product lines for 2015 include the handmade jewellery concept Daisy Chain and the travel retail exclusive watch brand Kartel. New designs for Hippie Chic and Breo include the Lustre collection and a duo pack including Breo Axis watch and matching sunglasses.
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Tyko’s new product lines include the travel retail exclusive watch brand Kartel |
Tyko European Sales Manager Janice Smith described reaction to the new lines – first shown at the TFWA World Exhibition in Cannes in October 2014 – as “phenomenal”.
“Rather than looking at brands individually, we are working with customers to plan their accessories category as a whole, rather than just offering new “˜add-ons’,” Smith said. “We’re also trying to offer lines that are supplementary to existing ranges rather than replacements – creating additional revenue sources for airlines. Daisy Chain, for example, is very different to anything else on the market – fashionable, sustainable and the perfect summer “˜must have’ impulse buy.”
Smith said the Kartel watch brand – offering modern classic looks and “excellent” price point in the men’s watch category – was “bang on trend for Summer 2015”.
“The majority of customers are reporting significant growth within the male accessory category and Kartel fills an important gap within the impulse fashion trend. Customers are very excited at the quality and price; one reacted: “˜you just don’t get genuine Italian leather and this quality and style of watch at this price’,” Smith added.
“In order to continue delivering bestselling product options, we have to continue innovating with fresh ideas – both in terms of existing brands and new lines,” Lovatt said. “Since launching in 2008, Tyko has seen tremendous growth on board, in fact over +40% since 2013, and now has some 15 product lines listed on over 100 airlines globally, plus a growing distribution on the ground which in itself has seen a +75% growth since 2013.
“As more and more buyers recognise that the industry is not just about luxury, our mission is to be seen as the partner of choice in the watch, jewellery and fashion sunglasses market, working closely with all our partners to uplift their watch and accessories categories as a whole,” Lovatt concluded.
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Tyko European Sales Manager Janice Smith describes the Daisy Chain jewellery as “the perfect summer “˜must have’ impulse buy” | |
