U’Luvka Vodka celebrates the virtues of ‘Friendship, Love & Pleasure’ with Valentine’s Day launch– 19/02/09

The “˜Friendship, Love & Pleasure’ gift box comes with a 10cl miniature U’Luvka Vodka bottle, two of U’Luvka’s iconic “˜legless’ shot glasses and a mini cocktail book


UK. U’Luvka Vodka, the premium luxury Polish grain vodka from The Brand Distillery, has launched a new “˜Friendship, Love & Pleasure’ mini gift box for Valentine’s Day.

Launched on 10 February, it is initially being sold at higher end retail shops in the UK such as Harrods, Fortnum & Mason, Vintage House, as well as specialist wine shops such as Soho Wines and Waitrose. The company also has ambitious and well-advanced international plans, including the travel retail channel.

The gift box comes with a 10cl miniature U’Luvka Vodka bottle, two of U’Luvka’s iconic “˜legless’ shot glasses and a mini cocktail book. It is retailing in the UK locally at a recommended retail price of £19.99.

Infused with distinct floral notes, U’Luvka is described as creamy and lightly buttery, with sweet and spicy flavours, aniseed freshness and a long grain finish.

Positioned within the luxury brands arena in the drinks industry, U’Luvka is targeted at A-list and high purchasing power consumers. And there is an immense interest and consumption coming from the female market, which founder Mark Holmes sees as a driving force for growth in the sector.

To date U’Luvka has won over 16 international awards within several categories, including eight for best packaging and design.

For more information, contact:

The Brand Distillery Ltd
31 Sinclair Road
London W14 0NS
+44 (0)207 602 7788
info@thebrand-distillery.com

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