German herbal liquor specialist Underberg is set to return to TFWA Asia Pacific (Basement Level 2, E-31) next week, where it will showcase its brand portfolio of Underberg, XUXU, Asbach and tea liqueur Tiffin.
After its recent appearances at trade fairs in Europe and the US, the company is now expanding its travel retail footprint, with a focus on Asia Pacific.
It recently gained new listings of Underberg and XUXU with King Power International Group (Thailand).
Underberg Group Head of Sales for Global Travel Retail Thomas Kirscht said: “For us, it is important to increase our distribution footprint for our brands and to develop new sales channels. With our brands, we are traditionally strong in the global retail business. We intend to expand this position very specifically in the Asian region in the coming years. We see promising growth prospects there.” ✈
