Unilever International Global Travel Retail will preview its new AHC skincare line at next month’s TFWA Asia Pacific Exhibition (Basement 2: J27). The brand is already available in 20 airport and downtown locations in Korea and China and rolls out to global travel retail in the third quarter of 2018.
AHC is a South Korean skincare brand that made its debut in 1999 in Seoul, within high-end aesthetic spas and dermatological clinics. AHC was acquired by Unilever in November 2017 from skincare business Carver Korea. Unilever said the brand is ideally placed to strengthen the group’s presence and positioning within the travel retail beauty category.
AHC’s brand philosophy centres around the AHC AestheBalance: the notion that combining three synergistic elements – the latest skincare research, careful product formulation and optimised usage methods – creates the best results.
According to the brand, its product portfolio features innovative formulas, effective ingredients and advanced delivery systems, which address the needs of a wide range of skin types and concerns. AHC’s hero product line for travel retail will be its best-selling Eye Cream For Face anti-ageing collection.
AHC’s Eye Cream For Face is a range based on the concept that eye cream can be used on the entire face – and not just the eye area – in order to achieve optimum anti-ageing results.
The Eye Cream For Face collection features advanced hydrating and nourishing ingredients that are said to enhance skin tone, texture, elasticity, firmness and moisture levels. The collection is updated regularly and the different references are tailored to answer specific skincare needs.
AHC’s target consumer is women aged 18-35 who are “trendy, open to new ideas and experiences, and already fans of Korean cosmetics,” the brand said.
Unilever Global Travel Retail Business Development Lead Rosalyn Frayna commented: “We see huge potential for AHC in travel retail. The brand is already well-known throughout Asia, thanks to its Korean spa origins, and is especially popular with women aged 18-35 – a key target demographic for the cosmetics category.
“We are confident that AHC’s unique heritage and accessible price points will appeal to a broad audience and help drive that all-important footfall within the travel retail channel.”
