USA. United Airlines and OTG have completed the Global Bazaar, a vast food hall located at Newark Liberty International Airport Terminal C. The hall features 15 chef-led concepts sourced from New York’s diverse food culture, in addition to news, gifts and locally sourced retail outlets.
OTG hailed the design as well as the selection of food. With 30% of travellers passing through Terminal C during breakfast hours, OTG said it strove to “physically differentiate breakfast concepts from those featured for lunch and dinner hours”. It noted: “The space transforms as the day progresses, changing both food offerings and the space’s structure to meet the time-specific needs of hungry travellers. After the breakfast rush departs, the Bazaar’s space automatically adapts to accommodate the lunch and dinner crowd.”
OTG worked with architect and Tony Award-winning scenic designer David Rockwell to achieve this. Rockwell Group drew upon its hospitality and theatre experience to create individual spaces that change within a limited footprint, noted OTG.
“Developing the best possible experience for Terminal C’s travellers required a lot of imagination from our design, culinary and tech teams,” said OTG CEO Rick Blatstein. “This space is truly the first of its kind – the Bazaar changes as we move through the day. The space’s unique and immersive design, intuitive technology and, of course, great food is something we are incredibly proud to offer to United customers.”
“We’re thrilled that our customers will now be able to enjoy new culinary experiences from notable New York area chefs within the Global Bazaar,” said United Airlines President, New York/New Jersey Jill Kaplan. “As we continue to work closely with OTG to create a world-class airport experience for our customers in the Tri-State area, we are excited by the new concepts and investments that have gone into the continual improvements at Terminal C.”
Dynamic concepts that change throughout the day include:
- Creperie Juliet, which features both sweet crepes, like the S’mores Chocolate & Marshmallow, and savoury crepes, like the Mushroom, Spinach, & Cheese; which transforms into its lunch and dinner counterpart, Wabi Sabi, a Dim Sum concept with egg rolls, pork gyoza, scallion pancakes and lo mein as the options.
- Flip Flop Pancake Shop, which serves as a breakfast unit specialising in pancakes; it transforms into its lunch and dinner counterpart, Notorious P.I.G., offering pulled pork, brisket and BBQ Pork Ribs.
- Breakfast Boli focuses on breakfast-based Stromboli; while its lunch and dinner counterpart, Uptop Pizza, specializes in customisable, build-your-own pizzas.
- Eggy Weggy, which specialises in creating the breakfast sandwich; it transforms into its lunch and dinner counterpart, Custom Burger, featuring a menu of burgers and sandwiches.
- Supreme Bowl offers a range of breakfast bowls; while its lunch and dinner counterpart, Philly Cheesesteaks specialises in cheesesteak.
- Poppy’s Bagels focuses on the area breakfast staple, which are hand rolled and baked daily close by at Mélange Bakery & Chocolaterie. This transforms into lunch and dinner counterpart, Casciano’s, which is an Italian speciality sandwich shop.
Always available concepts include:
- Mélange Bakery, a 24/7/365 from-scratch bakery developed with Chef Jacques Torres, which develops hand-crafted baked goods for all Terminal C markets and restaurants.
- Kaedama, a Tokyo-style slurp shop centrally located in the Bazaar providing traditional & fusion ramen with fresh-pulled noodles, small plates, soups and dumplings.
- Tsukiji Fishroom features freshly made sushi made on site using fish flown direct from Tokyo’s famed Tsukiji Fish Market weekly by United.
OTG has also provided its proprietary Self-Checkout systems within the Global Bazaar footprint. Additionally, United and OTG have collaborated to enhance benefits for MileagePlus programme members, enabling the use of reward miles as a form of payment for food, drink or retail.
