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The Balanzza digital luggage scale |
UK. Venture Innovations Ltd has launched a new product – the Balanzza scale – in European travel retail.
The Balanzza is a digital luggage scale that allows travellers to measure the weight of their suitcases at home.
Compact and lightweight in design, the Balanzza uses a secure strap that is attached to the luggage and provides measurements in lb or kg, accurate to within 0.1kg. It can weigh bags up to 44kg (100lbs).
In addition, the hand-held scale has a large digital display with an automatic hold feature that activates within approximately 2.5 seconds – the bag can be weighed and set down before the display is read without having to hold it up for too long.
Prior to its launch in travel retail, Venture Innovations had a successful debut year with the Balanzza with sales in excess of 240,000 units. This was achieved through channels such as mail order and online retailing, with very little high street presence.
British Airways also enjoyed positive sales results with the initial listing of Balanzza, retailing at £20, on its long haul flights which led to further listings on other flights.
Venture Innovations Director of Sales Paul Mays said: “With some airlines now charging for every item of hold baggage and others penalising passengers heavily for overweight baggage, the potential savings to travellers are considerable. This gadget is inexpensive and easy to use and may save the passenger a lot of money.”
For more information, contact Paul Mays, Venture Innovations, tel: +44 1234 744788, e-mail: paul@autoventure.co.uk. Visit www.balanzza.co.uk.
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