AUSTRALIA. Leading specialty retailer of lingerie and beauty products, Victoria’s Secret, is set to open a Beauty & Accessories store in the Qantas Domestic Terminal 1 at Melbourne Airport, in partnership with the Valiram Group, on 15 October.
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Prestige fragrances such as Victoria’s Secret Bombshell will be available in the new Melbourne Domestic Terminal store |
The brand is already present in Sydney International Terminal 1 (since 2010); in Sydney Domestic Terminal 3 (since 2011); and in Melbourne Airport’s International T2.
The Qantas Domestic T1 store will be accessible to travellers, visitors to the airport and all Melbourne residents. It will offer an assortment of Victoria’s Secret beauty products, including prestige fragrances such as Victoria’s Secret Bombshell and the newest fragrance, Body by Victoria.
The shop will also carry an accessories collection which is exclusive to the brand’s Beauty & Accessories concept stores. The range includes bags, luggage, passport covers, travel wallets, cosmetic & toiletry bags, sunglasses, bangles and key rings.
The design of the Melbourne Domestic Terminal 1 location is described as sophisticated and glamorous, with a modern, dynamic pink and black storefront – said to be the first of its kind in Australia. The interior features a gallery of black and white Victoria’s Secret Supermodel imagery.
