US. Leading speciality retailer of lingerie and beauty products, Victoria’s Secret, has opened its first store in Honolulu International Airport, Hawaii, in partnership with DFS Group. The 776sq ft outlet, located between checkpoints 3 and 4, began trading on Saturday 20 August. The opening follows hot on the heels of the brand’s first European store at Amsterdam Airport Schiphol, which opened its doors in June.
The store offers customers access to an assortment of best-selling Victoria’s Secret beauty products, including prestige fragrances, plus exclusive Victoria’s Secret-branded accessories.
The design of the Honolulu International Airport location is described as sophisticated and glamorous. The interior showcases a gallery of the brand’s signature black and white Victoria’s Secret Supermodel imagery. The products are presented in an environment said to be “sexy, sophisticated and forever young”.
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Victoria’s Secret opened its first store in Honolulu International Airport, in partnership with DFS Group, on 20 August |
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The store carries an assortment of best-selling Victoria’s Secret beauty products, including prestige fragrances |
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Complementing the beauty offer is a selection of Victoria’s Secret-branded accessories |
About Victoria’s Secret
Victoria’s Secret describes itself as the leading specialty retailer of lingerie and beauty products, with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE:LTD), its network spans more than 1,000 Victoria’s Secret Lingerie and Beauty stores, a catalogue and website www.VictoriasSecret.com
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