SINGAPORE. American premium lingerie, fashion and beauty house Victoria’s Secret has unveiled a standalone boutique at Singapore Changi Airport, in partnership with The Shilla Duty Free.
Located in Terminal 1 (Departures/Transit Central), the boutique is the first in Asia Pacific travel retail to offer both the brand’s beauty and lingerie lines.
The circular boutique is an innovative retail space, offering travellers a seamless and elevated shopping experience.
Among the highlights is an exclusive selection from the Victoria’s Secret 2024 Fashion Show Collection, featuring women’s intimate apparel, sleepwear and accessories.
In addition, the store features the brand’s signature fine fragrances, body lotions, mists and other beauty products. Adding an element of personalisation, Victoria’s Secret is offering a complimentary engraving service with sales of S$200 or more. This includes the purchase of any 100ml eau de parfum.
In celebration of the launch, customers buying a bra for S$180 or more will receive a free exclusive Sleep Tee.
The Shilla Duty Free Singapore Vice President, Managing Director Jeff Lee commented: “We’re thrilled to partner with Victoria’s Secret to bring our newest store offering beauty and intimates at Changi Airport and enhancing the shopping experience for international travellers.
“This exclusive store allows us to elevate travel retail by offering shoppers from around the world an opportunity to experience the best of Victoria’s Secret, including limited-edition collections and personalised services.”
“With the addition of our newest store at Singapore Changi Airport, we mark a milestone in expanding Victoria’s Secret’s presence in the global travel retail space,” added Victoria’s Secret Vice President and Head of Travel Retail Helly Ding.
“This new store is an important step in strengthening our connection with international travellers, offering a seamless and elevated shopping experience. We look forward to continuing our partnership with Changi Airport and The Shilla Duty Free to further enhance the shopping journeys of our travelling customers.” ✈
