QATAR. American lingerie company Victoria’s Secret has partnered with Qatar Duty Free for its boutique debut at Hamad International Airport.
The 120sq m store offers a wide assortment of the brand’s popular bras and panties, beauty, sleep and accessories lines.
This marks the first time that Victoria’s Secret’s bra collections have been made available in travel retail.
The brand currently has 150 travel retail stores globally, offering its beauty, accessories and panties lines.
Qatar Duty Free Vice President Operations Thabet Musleh commented, “We are delighted to be the partner of choice for Victoria’s Secret to launch their new concept and extended range into travel retail.
“Providing our customers with a personalised and unique experience is our key focus at Qatar Duty Free and this new boutique will do just that.”
Victoria’s Secret’s best-selling bras including the Dream Angels Demi, Very Sexy Push Up and T-Shirt Wireless, alongside the matching panties, are available at the store. The bra collections feature floral lace designs, metallic materials and soft fabrics.
The boutique is equipped with custom fitting rooms and offers Victoria’s Secret’s world-class bra fitting service. An expanded bralette assortment, with several travel retail-exclusive designs, is also available at the boutique.
In addition, the store offers Victoria’s Secret’s sleep collections, including its popular Satin Pyjama sets, robes, teddies and slips. The brand’s fragrance collections, including the Bombshell and Mist lines, as well as the fashion handbags and small accessories ranges are also on offer at the Doha store.
“We are excited to bring a beautifully curated assortment of Victoria’s Secret products to the travel retail channel,” commented Victoria’s Secret Head of Travel Retail Baptiste Marchis. “We’re thrilled to be expanding categories and elevating the shopping experience in this new pilot store.”
