SWITZERLAND. Swiss lifestyle brand Victorinox has teamed up with Lagardère Travel Retail to launch a personalisation pop-up concept in Geneva Airport.
The multi-category activation invites travellers to learn about the history of Victorinox’s original Swiss Army Knife and highlights products from the brand’s knives, travel gear and fragrance collections.
It is the first of its kind for Victorinox in travel retail and underlines the brand’s premium positioning and multi-category portfolio.
The pop-up offers a complimentary engraving service, which enables shoppers to personalise their Swiss Army Knives or travel gear purchases.
In addition, Victorinox’s fragrance portfolio is being promoted via the fragrance discovery bar, which offers an immersive and bespoke olfactive discovery journey.
“Lagardère Travel Retail has always placed the notion of local authenticity at the heart of its commercial strategy,” commented Lagardère Travel Retail Switzerland CEO Pascal Le Droff. “We are proud to partner with Victorinox to offer Geneva Airport customers the very best in Swiss products.
“The exclusive multi-category pop-up is part of Lagardère Travel Retail Switzerland’s drive to exceed the expectations of Geneva Airport passengers in terms of customer experience, by promoting the local offer with a creative concept.”
Victorinox Senior Sales Manager Travel Retail & Fragrances EMEA Florent Breton commented: “In collaboration with our partner Lagardère Travel Retail, we have designed a strong concept which offers consumers a memorable experience and the opportunity to dive into the world of Victorinox at Geneva Airport.
“This is the first-ever pop-up specially developed for the travel retail channel and Geneva Airport, in the home country of the Swiss Army Knife, is the ideal place to host it. Our goal for this activation goes beyond just selling our products, we want to further build our premium brand awareness, satisfy our highly loyal fan-base and above all share our stories and all the little details which make our brand special.” ✈
