Premium lifestyle brand Victorinox will showcase products across its Travel Gear and Watch ranges at this year’s TFWA World Exhibition in Cannes (Bay Village, Bay 5).
Victorinox Head of Global Travel Retail & Fragrance Sales Gloria Dix said: “TFWA Cannes provides an invaluable platform for Victorinox to demonstrate its continued investment across the portfolio, as well as our commitment to building a strong multi-category business within the channel.
“In a rapidly evolving global market, this event allows us to engage in meaningful discussions about the future of the travel retail industry and our unique place within it. Our global travel retail team are excited to present our latest product innovations and explore opportunities for collaborations.”
Victorinox’s booth is designed to enhance brand storytelling, featuring a minimalist aesthetic and sleek colours to bring to life the brand’s ‘Made to be Prepared’ concept, highlighted in The Moodie Davitt Report homepage makeover earlier this year. The concept focuses on category awareness and comprehensive brand messaging through elevated product design and a more consistent marketing campaign.
Collections and products earmarked for the Cannes event are said to underline Victorinox’s commitment to innovation and quality, “equipping travellers with the best tools for their journeys”.
Featured products will include the Archi-tecture Urban2 luggage line as well as Travel Essentials accessories, the new I.N.O.X. Automatic and the I.N.O.X. Small timepieces and the Swiss Army Knife.
Enhancements to the I.N.O.X. Chrono collection include automatic and smaller versions of the popular watch, where carved shapes, bold geometrics and innovative materials combine with Swiss precision.
The I.N.O.X. Automatic offers a selection of colours and material combinations, with a case crafted from steel or carbon while the I.N.O.X. Small has a steel watch case.
Additions to the Architecture Urban2 luggage line and the Travel Essentials accessories range are due to launch in October. Designed and engineered in Switzerland, Architecture Urban2 is known for its 360-degree protection of electronic devices. This update introduces new materials, colours and silhouettes while the Travel Essentials collection emphasises smart organisation, versatility and protection for valuables. ✈️
