EUROPE/AMERICAS. Swiss lifestyle brand Victorinox is showcasing its multi-functional Swiss Army Knife and premium quality Travel Gear and Watch collections with a dynamic, large-scale OOH media campaign running across Europe and Americas travel retail.
The dynamic campaign ran from July to November and featured high-profile visibility across screens in airports in Munich, Zürich and Hamburg.
It highlighted the ‘Master of Moment’ campaign which presents the multiple uses of the brand’s Swiss Army Knife, the vibrant Classic Colours Swiss Army Knife collection and Victorinox’s Spectra 3.0 luggage line.
Swiss Army Knives and Travel Gear are two of Victorinox’s top-performing categories in EMEA travel retail and contribute to majority of the brand’s sales in the region.
In Americas travel retail, the OOH campaign focused on the newly-launched Journey 1884 watch, which is the first watch to feature the brand’s new design codes.
The campaign ran throughout September in Aeroparque Jorge Newbery and Ezeiza airports in Buenos Aires, Tocumen International Airport in Panama and key airports in Ecuador and El Salvador. Notably, the campaign reached more than one million travellers in Americas travel retail, where watch sales comprise approximately 40% of Victorinox’s sales in the channel.
Victorinox Head of Global Travel Retail & Fragrance Sales Gloria Dix said: “This significant investment in out-of-home advertising at key European and Latin American airports, coupled with the recent multi-category personaliSation pop-up at Geneva Airport, underlines Victorinox’s commitment to expanding our presence in global travel retail.
“Covering multiple traveller touchpoints, the campaign includes static and animated visuals to capture passengers’ attention and educate them on the impressive functionality of our products.” 
