Swiss lifestyle brand Victorinox has updated its feminine fragrance range, Swiss Army Heritage For Her. Best-selling line For Her has been renamed For Her Ginger Lily, with this fresh direction echoed in new packaging and communication. For Her Ginger Lily is accompanied by two new fragrance launches: For Her Apricot Rose and For Her Lilac Jasmine, to create a trio of fruity-floral scents.
The refreshed line is now available in selected travel retail locations, including Zürich Airport.
Created by Master Perfumer Harry Fremont of Firmenich, Swiss Army For Her Ginger Lily opens with a revitalising ginger essence with the floral notes of Lily of the Valley accord, followed by dogrose petals and closes with soft woods.
New addition For Her Apricot Rose was created by perfumer Marypierre Julien of Givaudan. The scent is inspired by an eye-catching apricot-pink-coloured rose blooming in the Victorinox Garden. It offers a summery-sweet fragrance with delicate petals mingled with fruity accords of warm apricot as top notes, sparkling grapefruit as heart notes, and its base notes are wild raspberry.
The other new scent is For Her Lilac Jasmine, created by Amélie Jacquin of Givaudan. The scent blends rich notes of tart wild blackberries and creamy lilac with cherry sweet Alpine Rock Jasmine and enigmatic Patchouli.
The three pillars of the new Heritage for Her Collection follow the signature Victorinox Swiss Army fragrance design. The colour red, a strong and standout design element of the brand, can be found on the lid, on the inside of the box as well as on the inside of the cap. The latter also features the overarching Heritage tagline “let your mind wander” as a key detail.
Victorinox Head of Global Travel Retail & Fragrance Sales Gloria Dix said: “At Victorinox, we are proud of our inspiring all-female fragrance team, who work tirelessly to deliver innovation across our men’s and women’s fragrances. Heritage For Her, created by women for women, is a statement of femininity and symbolises the teamwork behind our creations.”
The new Heritage for Her Collection is vegan and cruelty-free and all fragrances come as 100ml edt. All the brand’s fragrances are Swiss-made, from product development to production, using high-quality ingredients.✈
