Viking Line opens pop-up shop in Finnish shopping centre

NORDIC REGION. Viking Line last week opened a pop-up shop that offers a range of goods from its ships’ stores at tax free prices on land. The pop-up opened at the Iso Omena shopping complex in Espoo.

The key categories are fashion & accessories, beauty, confectionery and destination goods, which are available at around -20% off domestic prices, said the company. The pop-up will remain open until 10 January.

The innovative pop-up allows Viking Line to sell undepleted duty and tax free stock from its ship stores amid the pandemic

The list of brands (in alphabetical order) includes: Ardells Chimi, Babor, Barbour, Bassett’s, Billebeino, Björk & Berries, Björn Axén, Calvin Klein, Celcius, Daim, Ellesse, Fast, Fila, Fred Perry, Fudge, Glamglow, Guess, Ida Sjöstedt, J. Lindeberg, Jofama, JOTT, Junarose, L:A Bruket, Löwengrip, Makia, Milka, Molo, Name It, Oreo, Pilgrim, Samsoe & Samsoe, Selected Femme, Selected Homme, Starskin, Steve Madden, Ted Baker, Tiger of Sweden, Toblerone, UGG, Urbanears, Urbanista, Victoria’s Secret and Y.A.S ja Origins.

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