Virtual Expo Platinum Partner iClick highlights tools to help global brands tap into China’s purchasing power

NASDAQ-listed iClick Interactive Asia Group is set to present groundbreaking cross-border smart retail solutions at the upcoming Virtual Travel Retail Expo (11-15 October).

iClick, a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, was quick to confirm its support of the event as a Platinum Partner, having exhibited successfully in 2020.

iClick launched SaaS (software as a service) based Standard Solution, iSmartGo, earlier this year. Tagged as a “one-stop cross border smart retail solution”, it aims to help international brands access the power of private domain traffic in China.

The smart retail solution gives international brands access to the enormous purchasing power in China through efficiently building and operating their own private domain traffic marketplaces in the WeChat ecosystem.

iSmartGo expands iClick’s standard product offerings and potential client base to brands which have not yet established a presence in China. The ongoing rollout of standard products, iClick said, is a reflection of the company’s determination to further ramp up its Enterprise Solutions business in 2021.

iSmartGo helps international clients address the challenges of cross-border e-commerce when they first step into the China market. This new standard SaaS product reduces the cost of consumer acquisition and increases consumer retention through five key functions:

  • Establishing a user-friendly e-commerce store on a WeChat mini-programme with diverse smart marketing tools
  • Providing one-stop cross-border logistic services and cross-border payment solutions
  • Leveraging iClick’s advanced marketing technology to realise precise audience targeting, drive quality traffic and improve traffic conversion
  • Deploying iClick’s marketing automation technology to reach potential customers, create personalised engagement experience and boost sales conversion
  • Offering sophisticated data analytics technology to facilitate intelligent digital operations
iClick President of International Business Frankie Ho says that the company’s latest tools can help companies achieve success in China

iClick President of International Business Frankie Ho said: “One of iClick’s missions is to develop standard products that help large and medium-size local and international brands to achieve success in the China market.

“Our latest SaaS-based enterprise solution, iSmartGo, leverages the WeChat mini-programme platform to help international brands who are new to the market to break through pain points and supercharge sales growth.

“We will continue to focus on developing and upgrading our technologies and solutions as our SaaS-based offerings accelerate the growth of our Enterprise Solutions business.”

Ho said iSmartGo has already gained a number of international clients by leveraging its strong overseas network. He noted that two major Korean companies – Gollala, a global fashion wholesale specialist, and POLED, a fast-growing brand focusing on car seats and baby products – have efficiently expanded their China footprints within a short period of time.

“This progress further demonstrates how iClick’s international DNA enables us to deeply understand the needs of global brands. Looking ahead, we are seeing strong client interest in exploring the potential of iSmartGo and we expect to replicate this success with other clients in the same industries.”

iClick partners with Baili Commercial, one of the most influential professional brand service providers in China. In just one year of cooperation, iClick helped Baili integrate and digitalise almost 470 offline stores and generate substantial sales through online channels.

iClick was named winner of the Best Use of AI in MarTech (marketing technology) category in the fourth annual MarTech Breakthrough awards. The leading market intelligence organisation recognises standout marketing, advertising and sales technology around the world.

iClick was profiled by The Moodie Davitt Report Magazine earlier this year. Click to download.

Powered by machine learning and AI technologies, iClick believes it has achieved a major milestone in bringing together a complete martech solution – called iSuite, which comprises iAudience, iAccess, iNsights and other flagship products – to provide the best integrated solutions for worldwide digital marketers in China.

iSuite also helps global clients understand markets and brands based on its proprietary market intelligence platform. Confirmed travellers can be located through iAccess, a programmatic advertising platform, while iNsights is a marketing analytics platform analysing cross-channel campaigns covering China and overseas market.

“iClick is focused on developing industry-leading AI technology to provide the best full suite of data-driven marketing and consumer lifecycle solutions that help global brands achieve sustainable growth. AI is an integral part of our offerings and a core driver of iClick’s strong growth momentum,” Ho said.

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MarTech Breakthrough Managing Director James Johnson commented: “iClick connects global marketers with audiences in China through their incredible products that really push the envelope with their use of AI.

“The ability to help brands drive significant business growth and profitability is a unique achievement.”

For the first time, iClick was recognised by The Financial Times and Nikkei Asia in the latest The Asia-Pacific High-Growth Companies rankings, which honour 500 outstanding companies in the Asia Pacific region.

“We are delighted to be identified for our consistency in technology and business development,” Ho commented. “I am confident that our ability to realise digitalisation and drive business growth for our clients will further accelerate our resilient growth in both Enterprise Solutions and Marketing Solutions in the future.

“As a leading Enterprise and Marketing Cloud Platform in China, we will continue to provide innovative, cutting-edge solutions to our clients amidst the ongoing challenges presented by the pandemic,” Ho concluded.

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