Virtual Travel Retail Expo: Highlights from the Experience Arena – Monday & Tuesday

INTERNATIONAL. We are pleased to share video highlights from the Experience Arena programme at the Virtual Travel Retail Expo, one of the all-digital event’s most exciting and engaging components.

The Experience Arena programme featured a diverse line-up of presentations across categories and channels, and served as a platform to launch, promote and educate visitors about products and services through virtual masterclasses, tastings and live demonstrations.

We begin with the sessions from Monday 11 and Tuesday 12 October. Highlights from other days will follow soon.

All of these sessions can also be viewed On Demand via the Virtual Expo platform. To register please visit

Remember, The Virtual Travel Retail Expo remains open for a further six weeks. November is ‘Buyers & Brands Bonanza Month’, with different exhibitors profiled each day on The Moodie Davitt with links to their stands, special site visits, prizes and other incentives and surprises.

GDF PLAZA – Commercial Project
Casey Lim(林月文)Vice President, Global Consumer Boutique (Hainan) Trading Co., Ltd.

How to Build an All-New Wangfujing Duty Free
Grace Zeng, Vice President, Wangfujing Group
Cathy Sun, Chief Operating Officer, Wangfujing Duty Free

Revolutionizing Heated Tobacco – Presenting the NEW IQOS ILUMA
Nicole Bauer, Innovation & Portfolio Project Leader, Philip Morris International
Georges Chami, Head of Innovation and Portfolio Deployment, Philip Morris International

Join Duty Free Global’s Travel Retail Future Tour
Barry Geoghegan, Founder, Duty Free Global

Guided Tasting: Bushmills Whiskey GTR Exclusive Black Bush 8020, Dobel 50 Cristalino Luxury Tequila
Stelios Papadopoulos, Tequila Advocacy and Activation Manager, Proximo Spirits
Lauren McMullan, Bushmills Irish Whiskey Brand Ambassador, Proximo Spirits

Diageo Global Travel Product Reveal: Tanqueray 0.0%
Dafydd Pugh Williams, Marketing and Innovation Director, Diageo
Christie Knight, No & Low Alcohol Brand Ambassador, Diageo

Stoli Group: Sustainability: One Vision. One Mission.
Elisa Whitehouse, Global Sustainability Leader, Stoli Group

Activations in a New Retail Era – Designing a New Promotional Framework
Heidi Van Roon, Founder/President, SPARK

Duty Free – The Big Step for Lagardère Travel Retail in China
Terry Chua, VP Merchandising Asia, Lagardère Travel Retail Asia

Travel the World with LINDT chocolate
LINDT Maître Chocolatier

Johnnie Walker Princes Street Experience
Ervin Trykowski, Diageo Global Scotch Ambassador

Discover the World of Whisky with Bacardi
Fraser Campbell, Global Brand Ambassador – Dewar’s
Matthew Cordiner, Global Brand Ambassador – Malts

Discover FEKKAI Clean Sustainable Hair Care & Styling
Frederic Fekkai, Founder, Fekkai Retail LLC
Crystal Wood, Chief Commercial Officer, Fekkai Retail LLC
Courtney Bostick, Director of Business Development, Fekkai Retail LLC

Campari Group Presents: Crafted with Joy
Joy Spence, Master Blender, Appleton Estate® Jamaica Rum

Kentucky Owl Wiseman Bourbon – Product Launch
James Bowers, Global Brand Advocacy Leader, Stoli Group

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