Welcome home: Duty Free Philippines celebrates Christmas reunions and pasalubong shopping with TV ad

THE PHILIPPINES. Duty Free Philippines has launched a new television ad to celebrate Christmas homecoming and the pasalubong shopping tradition (the bringing of homecoming gifts to family and friends after being away). It’s called The OFW Christmas Homecoming (click on the YouTube icon below to view).

Christmas is a particularly poignant time in the Philippines as legions of its Overseas Filipino Workers (OFWs) return home for their holidays, having based themselves offshore in order to send money to their families. OFWs are rightly bestowed with national hero status for their contribution to the Filipino economy.

Pasalubong shopping peaks during Christmas and is particularly important at Duty Free Philippines’ Fiestamall in downtown Manila. The store offers OFW shoppers the chance to buy an enormous range of categories, including confectionery, beauty products, liquor and household items.

Duty Free Philippines is also offering  all shoppers big discounts on select items of participating brands in a one-day promotion at Fiestamall on Boxing Day, 26 December.

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