SWITZERLAND. Australian beauty & wellness brand Aesop has opened its first stand-alone travel retail boutique in Europe, at Zürich Airport. The store houses a range of skin, hair and body care products, made using Aesop’s signature botanical and laboratory-generated ingredients.
The Airside Centre outlet opened on 17 December and features design inspired by late 1960s futurism, “created with the contemporary voyager in mind” according to a brand statement.
The boutique houses a limited palette of sustainably engineered materials. Two symmetrical openings frame the store and lead to alcoves, one a small staff area, the other a private basin and seat where visitors can wash their face and apply formulations before a flight.
The ceiling is covered with an “ambiguously textured” sound-absorbing material, while hovering bars of light illuminate the rows of amber bottles from above – each element contributing to a “moment of tranquillity” inside, said the brand owner.
Brand consultants in-store offer advice about products that are best suited to individual customer needs.
Aesop was founded in Melbourne in 1987. Its products include skin, body and hair care, as well as fragrance and accessories for self and space. Through its ethical sourcing policy, it uses plant-based and laboratory-made ingredients with a proven record of safety and efficacy.
