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Digital directories: Helping travellers to “customise” their airport visit |
USA. Westfield has introduced digital directories at New York JFK International Airport Terminal 8 and George Bush Intercontinental Airport Terminal E.
“The inviting, accessible digital directories are one of the ways we engage with travellers to create a more efficient journey,” said Westfield Executive Vice President Dominic Lowe. “We’re making the physical and digital airport experience unique and customisable for every customer.”
Three interactive stations have been installed at JFK. Each station has two screens.
The directories allow travellers to scan their boarding pass barcode and be automatically routed to their gate. Travellers can also search, browse and route to retail shops, dining and airport services, such as the Admirals Club, baggage claim, transportation, information desks, restrooms, lost and found and ATMs.
Westfield recently completed a redevelopment of the JFK Terminal 8 retail collection that included openings by Hudson, Victoria’s Secret, L’Occitane, Starbucks and others.
In Houston, Westfield installed seven directories with 42-inch touchscreen monitors, custom stainless steel framing and individual PC and Internet connections at each location.
The directories in New York and Houston, both of which are handicap-accessible, allow travellers to view an interactive map to guide them through the terminal and make decisions about their trip. The directories, which can be viewed in both English and Spanish languages, also suggest dining and retail options based on each traveller’s needs.
Customers can send turn-by-turn directions to their phone and obtain detailed retailer information such as location, description and hours of operation.
The directories have had nearly one million touches since their launch earlier this year.
“Our focus on digital innovation not only enhances the customer experience,” Lowe said, “but it helps airports and airlines grow non-aeronautical revenue, allowing them to invest more in airport operations and infrastructure.”
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The directories have had nearly one million touches since their launch |
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