USA. WHSmith North America has opened three stores at Harry Reid International Airport in Las Vegas.
The company has unveiled two new proprietary concepts created to reflect Las Vegas local colour and history, in the form of DT Arts Market and Jayn & Este. The third store is a walkthrough concept combining well-known WHSmith brands InMotion and the Welcome To Las Vegas gift shop.
DT Arts Market is designed to capture the charm, characteristics and culture of downtown Las Vegas. It features local arts and gifts, and other products from brands including the 18b Las Vegas Arts District Association, Threads of Envy, Abbie Ren, Ethel M Chocolate Factory and WHSmith North America’s Welcome To Las Vegas.
The shop also features merchandise from the city’s favourite sports teams including Las Vegas Raiders, Vegas Golden Knights, Las Vegas Lights FC and Las Vegas Aviators.
Jayn & Este is a sister concept to the Las Vegas brand Marshall Rousso. WHSmith North America said this store celebrates the origins of Marshall Rousso, paying homage to the founders’ wives, Jayn Marshall and Estelle Rousso.
The store’s merchandise is aimed at customers of all ages wanting a glamorous Vegas-style night out. High-end fashion brands, pre-loved luxury handbags, jewellery, accessories and more are on offer.
The dual InMotion and Welcome to Las Vegas Gift Shop is a walkthrough concept with an offer combining technology essentials and travel souvenirs. Tech products are available from brands such as Apple, Beats, Bose, Sony and JBL.
The Welcome to Las Vegas Gift Shop features a wide selection of Las Vegas-themed products, including souvenirs and keepsakes, Las Vegas-branded men’s and women’s apparel and accessories, and snacks and beverages.
This location is WHSmith North America’s seventh Welcome to Las Vegas Gift Shop at Harry Reid International Airport.
In addition to the new openings, WHSmith North America has renovated its Marshall Rousso store in the Terminal 1 Espanade, neighbouring the new DT Arts Market store.
Marshall Rousso has partnered with the RE-LOVE Shop to provide a revolving assortment of pre-loved luxury handbags, wallets and jewellery. Jewellery and accessories from brands including Kendra Scott, Gemelli, Rad + Rae and Violet and Brooks; and clothing from Joseph Ribkoff, Clara Sunwoo and Miss Me are also available.
WHSmith North America CEO Toby Keir said: “We are so proud to call Las Vegas our home and we are pleased to develop original concepts that reflect the essence of our wonderful city. We operate 78 locations across the valley and employ over 700 Las Vegas locals, which is easily our most-prolific profile of stores in any city.
“We are so thankful for the opportunity to expand our operations at LAS alongside our amazing local partners and the team at Clark County Department of Aviation.”
Clark County Director of Aviation Rosemary Vassiliadis commented: “Harry Reid International Airport serves as the first and last look at Las Vegas for more than 57.6 million passengers each year. As the gateway to the destination, we want to ensure our guests – whether they are locals, leisure or business travellers – experience a piece of the Las Vegas Valley at the airport.
“That’s why we’re bringing unique Vegas-style brands and showcasing local artists that can help promote our community on a larger scale.”✈
