USA. WHSmith North America has partnered with Solstice Sunglasses to introduce premium eyewear stores at the airport speciality retailer’s select locations across the region.
The partnership builds on the strong momentum of the US travel retail market, which is projected to reach US$10.7 billion by 2030, growing at a compound annual growth rate of +8.4%.
The luxury eyewear category in the USA has also experienced steady demand and is forecast to drive revenue to US$11.33 billion by 2025, with an annual growth rate of +3.59%.
This partnership positions Solstice Sunglasses to gain access to WHSmith’s high-traffic network, bringing curated designer sunglasses from global brands such as Gucci, Ray-Ban, Maui Jim and Michael Kors to travellers at major hubs, including New York John F. Kennedy, Los Angeles and San Francisco airports.
Partnership features include:
- Placement of branded Solstice Sunglasses displays within select WHSmith North America stores
- Customer access to premium sunglasses from globally recognised brands, including seasonal promotions and in-store activations
- Opportunity for enhanced average transaction values for WHSmith North America’s travel locations
WHSmith North America Chief Development Officer Roderick McOwan said, “WHSmith North America is dedicated to enriching the traveller experience with high-quality, convenient retail solutions.
“Our partnership with Solstice Sunglasses elevates this offering by introducing premium eyewear through a trusted, authorised reseller, meeting growing demand for luxury goods in travel retail.”
Solstice Sunglasses CEO Mikey Rosenberg added, “This partnership leverages WHSmith’s prime locations and our brand relationships to create significant value.
“We’re bringing authenticated luxury eyewear to high-conversion travel environments where customers actively seek quality products. This strategic alliance positions both companies for continued growth within the dynamic travel retail sector.” ✈
