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UK. Out-of-home advertising company Wildstone has acquired airport advertising consultancy Sky Brands, marking its entry into the airport advertising market.
The company has established a new division, Wildstone Airports, headed by Sky Brands owner Paula Oliver. The move is Wildstone’s first foray into advertising markets beyond the UK.
Wildstone CEO Damian Cox said: “The new division will concentrate on delivering advertising income for owners and managers of airports globally. With the emergence of exciting technologies and the placement of digital as a normalised medium we are confident that Wildstone Airports will deliver ground-breaking advertising for our clients internationally.”
Paula Oliver added: “Wildstone Airports provides a unique proposition and our clients are already benefiting from the unparalleled experience, ideas and innovative technologies we deliver. We are more than a consultancy and with our extensive and highly skilled in-house resources, we work closely with airport owners across the globe through the full life cycle of their media product, maximising impact, income, design and innovation.”
Wildstone is the UK’s biggest out-of-home advertising consultancy, with an in-house team of more than 25 specialists across development, planning, design, project management, build and marketing.
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Wildstone Development Director Jonathan Chandler (left), Sky Brands Owner Paula Oliver and Wildstone CEO Damian Cox |
