Ye Pow’rs wha mak mankind your care,
And dish them out their bill o’ fare,
Auld Scotland wants nae skinking ware
That jaups in luggies;
But, if ye wish her gratefu’ prayer,
Gie her a Haggis!
~ Robert Burns, Address to a Haggis
The first week of our fabulous food hamper contest in association with Nestlé has produced a wide array of winners, immense creativity, great engagement and plenty of rhyme.
As reported, Nestlé is hosting the competition to celebrate its ambitious VERSE plan to make food the number one most-purchased category in travel retail.
The competition coincides with a compelling visual makeover of The Moodie Davitt Report.com home page this month. In support of the Nestlé ambition, The Moodie Davitt Report has renamed our category page Food & Confectionery (as opposed to Confectionery & Fine Foods).
As the competition enters its second week, we are adding some twists. From the acronym VERSE in week one we are embracing some new letters for the balance of the competion, starting with… you guessed it, Christmas but with a tweak to the rules to keep things as fresh as a newly laid egg or a just-opened bottle of Marlborough Sauvignon Blanc.
To enter our Day 8 competition, please email Martin Moodie at Martin@MoodieDavittReport.com headed ‘Nestlé Food Category – VERSE Competition Day 8’. Simply create a festive treat with H (denoting the second letter in Christmas) ingredients in the body of your rhyming, verse or simply free flow e-mail while tempting the judges as best you can with your culinary description.
A prize draw will be held each working day until 24 December and is open this week to anyone in the travel retail community.
Entries for Day 8 close 4pm Hong Kong time Tuesday 14 December.
Why the references to VERSE? Simple. At the Virtual Travel Retail Expo in October, Nestlé International Travel Retail (NITR) General Manager Stewart Dryburgh outlined Nestlé’s V.E.R.S.E growth model, an acronym representing five pillars: Value, Engagement, Regeneration, Sense of Place and Execution. Each one has a vital role to play in ensuring that Nestlé’s ‘food in 50% of baskets’ target in travel retail is met by 2030, if not before.
| Day 7 Winner We received some more brilliant submissions for our Day 7 competition, in which entrants simply had to name a food starting with C to enter the prize draw for a bumper Nestlé food hamper. The Dubai Duty Free and Dufry teams have entered the contest with a vengeance, showing the talent and energy of their personnel, their foodie knowledge, their literary leanings and, of course, their welcome readership of The Moodie Davitt Report. We haven’t got room to list all the entries but there were particularly strong contributions from Dubai Duty Free Assistant Supervisor-Operations Nithin Surendran; Assistant Buyer Arjun Vellangat; E-Commerce and Social Media Coordinator Aparna Vinod; Assistant Supervisor – Operations Russel Baquial; and Assistant Supervisor-Operations Anna Kristine M. Reyes, the last-named with this suitably seasonal contribution. My Holiday Cake, my very own Our deserved winner though is Selda Peker Kocataş, Operation Retails, P&C Product Supervisor at Dufry-owned The Nuance Group Turkey, for a truly travel retail-exclusive Christmas carol. It’s Beginning to Look ‘Chocolate’ Like Christmas It’s beginning to look a lot like Christmas Well-done Selda. A fabulous food hamper is on its way to you in Antalya on the Sleighbell Express, courtesy of Nestlé. |
{NITR General Manager Stewart Dryburgh revealed an ambitious plan to “reignite and delight” and drive sales of confectionery and the wider food category during a compelling presentation and Q&A with The Moodie Davitt Report Founder & Chairman Martin Moodie at the Virtual Travel Retail Expo. Click on the icon to view.}
Chapter and VERSE
‘Building food into the #1 most purchased category in travel retail’ – a simple expression of a bold ambition that Nestlé is bringing to the industry – was the subject of a recent Moodie Davitt Spotlight Series eZine edition.
Food & confectionery is already the number-one driver of cross-category purchase and the second-most purchased category, research says. Nestlé’s goal is to leverage the currently untapped potential of food, ensuring it is in 50% of baskets by the end of the decade. Crucially, that means not just focusing on the traditional and highly attractive confectionery category, but also exploiting the opportunities across the food category, encompassing local foods alongside global food brands not yet widely present in travel retail.
