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BAHRAIN. Toy and gadget specialist Wizz, the retail brand of Dubai-based Retail Concepts LLC, has designed a range of novel products for Bahrain Duty Free to mark the Bahrain Grand Prix motor racing event in March.
Wizz has developed nine items for the Bahrain Grand Prix, with packaging that features the Bahrain Duty Free logo prominently.
Speaking about how the tie-up with Bahrain Duty Free occurred, Wizz Managing Director Nigel Caddick said: “As product design is our forte, Stuart Rourke [Bahrain Duty Free Head of Purchasing & Logistics – Ed] asked Wizz to come up with a range of fun products aimed at the young Formula One enthusiast, all of which would be branded with the Bahrain Duty Free logo and would be exclusive to them.
“It was such a fantastic opportunity to design products that are really different – and fun. We drew on our own experience with similar items and adapted these to suit Bahrain Duty Free’s requirements. For example, the baseball cap with solar fan has been a real hit for us, so we changed the colours and branded it for Bahrain.”
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Formula One fever: The Bahrain Grand Prix alarm clock (left) uses the sound of a racing car for the alarm; the Grand Prix-themed baseball cap with solar fan (right) is ideal for a hot day in the sun | |
Wizz has adapted some of its best-selling products to suit the Bahrain Grand Prix theme, such as novelty sunglasses that incorporate the Bahrain flag and an adapted programmable message fan. Other items include a red umbrella with chequered flag trim that attaches to the wearer’s head, an alarm clock that rings with the sound of a racing car, binoculars, programmable pen, projector pen and leather printed wallet.
The products are scheduled for delivery in early March, three weeks before the start of the Grand Prix.
Caddick added: “We are really delighted to have worked with Bahrain Duty Free on this project. We love projects that allow us to bring our creative, inventive and fun skills to the fore and this was certainly one of them.”
Wizz sells an expanding collection of gifts and gadgets targeted at children and adults of all ages in shop-in-shops and gondolas at airports including Dubai, Bahrain, Cyprus, Sharjah and Abu Dhabi.
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