UK. World Duty Free’s specialist Collection store began trading yesterday at Bristol International Airport.
The new 61sq m store focuses on luxury accessories, including sunglasses, watches and jewellery.
WDF Chief Executive Mark Riches commented: “Our team has pulled out all the stops to create our new Collection store and we are proud to have achieved this ahead of schedule.
“This is the first stage of our commitment to delivering an exceptional retail experience to customers travelling through Bristol Airport and work is already well under way on our main World Duty Free store.”
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World Duty Free’s 61sq m Collection store focuses on luxury accessories, including sunglasses, watches and jewellery |
World Duty Free said that the stand-alone boutique reflects its “commitment to delivering unbeatable value, outstanding product choice, exciting store environments and world-class customer service”.
The product depth and range offered is more extensive than in the main World Duty Free store in a bid to offer customers more choice – particularly of luxury and designer brands.
Bristol International Airport Head of Retail and Concessions Simon Preece said: “We are delighted with World Duty Free’s turnaround on this store. Completed ahead of schedule, the store is looking fantastic and we are confident that it will be well received by our customers who will be able to take advantage of great brands at the best possible prices, in the lead-up to Christmas.”
The main World Duty Free store at Bristol Airport will be completed by spring 2010. It will incorporate World Duty Free’s familiar “˜walkthrough’ design and will be +40% larger than the current store area.
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